Geoffresh Inc SEO Web Design Case StudySEO Web Design Case Study - SEO Blog For A Specialty Medical Practice Brings In More Qualifed Visitors

 

While performing the SEO and content creation for one of our clients, we were able to bring them more qualified traffic to their website through our new initiative: an SEO blog. Our client uses our SEO Web Design and Internet Marketing Consulting Packages to achieve their success.

Blogs can be seen as a chore for businesses, but they do hold hidden potential. It allows the business to have a more conversational voice with their readers and potential clients, patients, or customers. It allows the business to show that they really are constantly moving forward and not just working in a vacuum. In addition, by applying our SEO to their blog, we were able to get additional traffic to land deeper into their website and not just the homepage.

More Qualitifed Visitors And Patients

One of the first benefits that the client had noticed was they were recieving calls and e-mails from more qualified people wishing to get eye surgery. Previously, the most highly ranked page on their website was a page that offered a coupon for people who's insurance did not qualify for a procedure. 

This resulted in more calls to their office, but many people were just asking for the coupon to use at another eye surgery practice. This was not the case all the time, but it did give us a chance to swtich strategies. 

We wanted to create SEO content that had shown that they are industry leaders who are constantly looking for news regarding the eye surgery industry. It gave them a voice as well, allowing for additional SEO content to be generated.

One of the most significant pieces of content was a blog series about the "Top 10 Eye Diseases An Eye Exam Can Diagnose." The main article itself spoke about how important it is to have an eye exam and then there were links out to each of the diseases in that series. This allowed a single point for people to read up on all of them yet have the ability to read further in depth. 

This came at the perfoect time as the market for their terms they were ranking for was soon to be very competitive. They started to slip down the page slightly (postion 1 to position 5) and their traffic to that page went down as well. During this time, the SEO blog started to really pick up steam and they started to get a massive increase in traffic and goal completions from their "Top 10 Eye Diseases An Eye Exam Can Diagnose." Since the new SEO article is up, we have seen a 25% increase in traffic to the website due to this page in the last 6 months and 11% increase of pageviews across their entire website compared to the last 6 months. 

 SEO Blog Bringing In More Qualified Traffic

Additional Benefit: SEO Links To Their Website

One of the added benefits from this is other doctors, bloggers, and people started to see our client as a business they would like to refer traffic to by linking back. Our client is now recieving traffic from bloggers who are interested in diseases, bloggers who write about eyes and surgery, and doctors who have a podcast who link to them on their podcast summary page and reference their findings. All of this generated more traffic to their website, and more qualified patients contacting them.

Looking for help with your website or blog? Contact us to get better qualified website traffic today!

 

 

Wednesday, May 22, 2019 Geoffrey Pyrzynski Case Studies 281
SEO Web Design Case Study - SEO Blog For A Specialty Medical Practice Brings In More Qualifed Visitors While performing the SEO and content creation for one of our clients, we were able to bring them more qualified traffic to their website through our new initiative: an SEO blog. Our client uses our SEO Web Design and Internet Marketing Consulting Packages to achieve their success. Blogs can be seen as a chore for businesses, but they do hold hidden potential. It allows the business to have a more conversational voice with their readers and potential clients, patients, or customers. It allows the business to show that they really are constantly moving forward and not just working in a vacuum. In addition, by applying our SEO to their blog, we were able to get additional traffic to land deeper into their website and not just the homepage.
Wednesday, July 19, 2017 Stephanie Pyrzynski Case Studies 1672
Case Study: SEO Website Design For A Dental Practice Geoffresh Inc. July 2017 Read about how we helped a dental practice generate more patient visits to their brick-and-mortar business through a redesign of their practice website. We were able to fully redesign the client's website with an SEO-first approach to attract people who were searching for their services in a very competitive location.
Wednesday, June 21, 2017 Stephanie Pyrzynski Case Studies 1003
Case Study: Building a Brand Roadmap for Successful Social Media Reputation Management and Programs for a Healthcare Organization Geoffresh Inc. June 2017 SEO is the corner stone of an effective website, but social media is the corner stone of a successful online brand image. We were able to help a healthcare organization turn the boat around for their online image by developing a brand roadmap for online reputation management and helping them set up and manage all aspects of their social media profiles. This case study covers the first year (2015) of our ongoing work with our client on their social media reputation and programs.
Monday, October 10, 2016 Stephanie Pyrzynski Case Studies 2315
Case Study: Improving the Health of a Healthcare Institution’s Website Geoffresh Inc. October 2016 Enhancing your online presence starts with having a healthy website.
Tuesday, August 23, 2016 Geoffrey Pyrzynski Case Studies 1301
Google Expanded Text Ads SEM Case Study In August of 2016, google had released an update to its standard text ads. These took the ads from a single headline of 25 characters, and two description lines of 35 characters to two headlines at 30 characters and a single description line at 80 characters. This was a major change that came with the claim that CTR could increase dramatically. We decided to test it out to see if there is a massive performance increase with these ads. We approached some of our exisiting clients to try out the nw format to see if there was an increase in performance.
Tuesday, June 07, 2016 Geoffrey Pyrzynski Case Studies 2415
Case Study: Search Engine Marketing (SEM) Advertising Case Study For Local Entertainment Business
Sunday, February 14, 2016 Geoffrey Pyrzynski Case Studies 3258
SEO Web Design Case Study For HTTP2 Performance Enhancements
Tuesday, November 24, 2015 Stephanie Pyrzynski Case Studies 2736
Case Study: The Value of Search Engine Optimization for a Specialty Steel Manufacturer Geoffresh Inc. December 2015 Search Engine Optimization (SEO) is the corner stone of an effective website. We were able to help a specialty steel manufacturer gain new business through search optimizing their website. This case study involves the data from the first 4 months of our continued service to the client.
Tuesday, November 10, 2015 Stephanie Pyrzynski Case Studies 1629
Case Study: The Value of Search Engine Optimization for an Industrial Supplier Geoffresh Inc. December 2015 Search Engine Optimization (SEO) is imperative in ensuring the success of a business website. Online ads are seen as obtrusive and annoying, people quickly learn how to close them and avoid them.
Tuesday, January 07, 2014 Stephanie Pyrzynski Case Studies 3739
Case Study: The Value of Social Media Marketing for a Product Firm Geoffresh Inc. January 2014 Since July of 2013, we began offering our social media marketing service for our clients. At the onset of this new service offering, we were able to manage the Facebook and Twitter profiles of a product firm. This case study involves the data from 6 months of our continued service to the client.

Sign Up For Our Newsletter