Obviously going into business together is a tremendous risk to take for any two people, but it can be done. My husband Geoff and I have been working together almost 12 years now, and in step with Valentine's month, I thought I'd share how we make working together and being business partners work! We don't have all the answers, but we have some of them.
Once you start a website, you need to be able to "refresh" it from time to time. Look at how websites such as Amazon and YouTube started and then grew. But a complete redesign isn't always necessary. Here's what you can do instead. Fresh is in our name Geoffresh after all. 😏
Read more: The Website Refresh (Not Website Redesign): The Ultimate Guide
All Geoffresh websites come with Google Tag Manager (GTM) web tags installed to deliver event data from your website to your Google Analytics account. This is a critical component in understanding how well your website is performing overall, what areas are doing well, and what areas need improvement. It's important to have this set up and connected properly to your Google Analytics account - as your user's behavior over time may change - prompting your Geoffresh team to jump into action and propose changes.
As Google has the most search market share, it is important to maximize your visibility within the search engine. However, it's important not to forget about the second highest search engine - Bing!
Read more: Bing Webmaster Account Set Up With All Geoffresh Websites