Women Leadership On The Rise In Tech Industries

First there was Marissa Mayer appointed as President and CEO of Yahoo! in 2012. Then there was Angela Ahrendts appointed to Senior Vice President of Retail and Online Stores for APPLE INC., just two months ago. Today we find out that Twitter has hired Marjorie Scardino, former CEO of Pearson media company, as the first female member of the board of directors. 

 

Stephanie Jevtic, Vice President of Geoffresh ProductionsA Letter From The Vice President Of Geoffresh Inc.

Dear Readers,

Today marks my 1 year anniversary with Geoffresh Inc. and I wanted to talk about what this company has meant to me and the story of how I joined the team.

Earlier this week Apple hired Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online stores.

Why?

 

Here's one theory posed by the New York Times, Brian X. Chen and Mark Scott, she "will help the company reassert its reputation as a global luxury brand."

What we're seeing is two strategies going on. Apple is trying to toe the line between two markets, luxury and the mass market. First, we saw an attempt to earlier this fall to offer lower-cost versions of their i-Pad mini and iPhone 5. Whether that was a successful endevaour is up for discussion, but we can agree that Apple is looking to expand into the wider consumer market where it increasingly faces competition from manufacturers of more affordable alternatives to their products and services.