One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Read more: What Businesses Need In Their Promotion to Compete in the Digital Age
In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Read more: How Marketing Works With Press Coverage To Boost Traffic To A Website
Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?