Even as social media presents new business opportunities, many organizations are still struggling to embrace it for fear that it puts their reputation at risk. Social media policy creation is touted as one way to manage online reputation risks, but in reality a social media policy isn't full-proof.
Sammie, a black-and-white Pointer/Jack Russell terrier mix, owned by Geoffrey and Stephanie Pyrzynski, is the hardest working dog in digital marketing. In honor of Take Your Dog to Work Day, we thought it would be fun to let Sammie take over for the day and show you what a typical workday is like.
If you manage a Facebook page you may have noticed that once in a while you receive a pop-up notification that recommends you boost one of your Facebook page posts that is performing very well. Not all businesses understand how boosting a post works or the value in using social media to engage customers. To show how boosting can work for your business, we decided to have someone for whom social media is not their main postition demonstrate.