Life changed on March 10th.
Tips On Marketing Your Business Online During The Coronavirus
All 6 of these tips can be adjusted to fit your business.
1. E-Commerce Your Website:
If your website was already able to accept online orders, then take a second look and see if there are any ways you can improve the e-commerce portion of your site. Add more items, update some item photos, refresh their descriptions and titles for SEO. And if you are new to making your site e-commerce, try it out. You can also call on us to help you set things up to save you time.
Also, depending on your business, if you aren't on GrubHub or another popular mainstream platform for making online orders, think about getting listed on one. This is a great time to get fully digitally accessible to people.
2. Social Media Live Videos:
Broadcast live from behind the scenes at your business; give people a glimpse at the people who make things possible. #1 have fun, be informative, and remember it doesn't have to be perfect; just be yourself. The most popular live video platforms are Facebook, Instagram, and Snapchat.
3. Vlog and Blog:
You don't have to write a blog post everyday, but as changes occur for your business (i.e. special promotions, etc.) and you get ideas for subjects to write about that are relevant to your business, write! Also, make sure you include photos as much as you can and have your posts be search optimized (we can help with that by the way).
If you're not really into writing, vlog! Have someone you work with record you or use your computer to record yourself (like how Tim Allen's character in the TV show Last Man Standing does his Outdoor Man vlog). Talk to the camera like you are talking to a good friend. Stay relevant to your unique business offerings, but don't be afraid to show your personality. Again, it doesn't have to be perfect, and you don't have to do it every day. Upload your video to YouTube or Vimeo, then embed it on your website, then share the link to the post on social media. You want to bring people to your website so they can learn more about you and hopefully convert into a new customer for you.
4. Make More Time For Social Media Posts
- Share knowledge
The following came from marketing veteran Dale Obrochta. Dale lays out great social media tips for restaurants during this quarantine on YouTube.
- how to keep food from spoiling
- how to use leftovers
- fun food designs
- disinfecting tips that restaurant use to keep things clean
- create training videos —phone orders, dealing with customers—show off customer service
- funny bio about staff and/or owner
- staff favorite food —the good, the bad, and the ugly
- Keep your customers informed about changes to your business (i.e. new hours, etc.)
- Share what you’re doing (donating supplies? share about it. share things you are doing that are relevant to your business)
- Share how you’re keeping customers safe
- Share why you appreciate them
- Share about new coupon certificates or promotions
- Example, social distancing contest:
- how far do you eat from your family?
- how will you travel/ship food?
- Best family/food picture — funny
- Example, social distancing contest:
- Encourage employees to be creative on their personal social media accounts
Let staff go wild with ideas —they will be more creative than your managers. Re-share their posts and/or stories.
5. Use LinkedIn To Connect With Vendors
Find out how vendors can help you with a promotion. Maybe they can give you a better deal on something they usually sell you.
6. Make It Easy For Customers To Contact You
Communicate the ways customers can reach you. If you choose to make contacting your business page through Facebook Messenger an option, make sure to have someone devoted to checking to see if anyone has sent a message. Customer service is always important, so make sure to put your best foot forward.
We will continue to make things work for our clients. We will continue to adapt with technology, the bread and butter of Geoffresh.
If you have a business or know of businesses looking for some help during this difficult time, like getting their e-commerce site set up, figuring out technical stuff, etc. we are offering one 30 minute free virtual assistance or consultation to each business that contacts during this pandemic to help. If the stay-at-home order is prolonged, we will be extending this. It can be the smallest thing or the biggest thing someone needs help with. Time slots are filling up quickly.