What direction do you want to take yourself? That was the question I posed to the students at UIC's Alumni Mentorship Program. After that I asked, "What image do you want to display?" This allowed the students to think up many great questions and engage with me as I used our company's story about how we found our direction and brand.
But why should you brand yourself?
First there was Marissa Mayer appointed as President and CEO of Yahoo! in 2012. Then there was Angela Ahrendts appointed to Senior Vice President of Retail and Online Stores for APPLE INC., just two months ago. Today we find out that Twitter has hired Marjorie Scardino, former CEO of Pearson media company, as the first female member of the board of directors.
Today marks my 1 year anniversary with Geoffresh Inc. and I wanted to talk about what this company has meant to me and the story of how I joined the team.