What we're seeing is two strategies going on. Apple is trying to toe the line between two markets, luxury and the mass market. First, we saw an attempt to earlier this fall to offer lower-cost versions of their i-Pad mini and iPhone 5. Whether that was a successful endevaour is up for discussion, but we can agree that Apple is looking to expand into the wider consumer market where it increasingly faces competition from manufacturers of more affordable alternatives to their products and services.
If I ask you to name two companies that are the most innovative, creative, popular and regarded as the top in their industry, at this time you would most likely name Apple and Disney. Both of these companies have a large base of customers that wait on them for their next big release. How have Apple and Disney continued to grow their customer base; the level loyalty shown to both brands by their followers is fascinating. I have identified two marketing tactics that may explain the great success of Apple and Disney.
No, we have not opened up a lemonade stand as refreshing as that might sound! We have though just completed our online invoice and payment system. We have used Paypal as our portal- a trusted name in online payment security as well as transactions.
For those who wish to pay with cash and check, we are still accommodating that- however you will still see your invoices in our system. Simply log in and check out the new payment section that is inside of the user menu. Once there, you will be able to see your past receipts and records as well as any upcoming invoices for services rendered.
Place your social media, rapid website development, or video marketing order today to see this system in action and help bring your brand's story to life!