How Website Optimization Services Help You Stand Out Online
How is your online real estate doing?
Website optimization services answer that question and so many more. By analyzing your website, content, ads, web analytics setup, and all other digital assets, you can see clearly what’s holding you back, what your customers like on your site, and opportunities to stand out online.
When Do You Need Website Optimization Services?
Frankly, you can optimize your website at any time. For example, regular Analytics helps ensure data integrity as new campaigns are added and websites expand and add new pages.
Alternatively, regular technical SEO and content audits can identify issues that have developed due to changes in search engine algorithms, user trends, or shifts in seasonal search.
If you plan to redesign or update your website or introduce or update an app, website optimization services can provide strategic guidance to maximize response, limit the all-too-common traffic drop following a website update, and ultimately stand out and shine in your corner of the internet.
Standing out online doesn’t mean being #1 on the first search engine results page (SERP) for top industry keywords though. Instead, it means being where your customers and audience need you to be when they need you to be there. And website optimization services give you the tools to be where your audience is looking for you while uncovering potential new areas to connect with your target audiences.
There are three main components of all website optimization services: technical, content, and analytics. Let’s take a closer look at them…
Making sure your website is functional both for search engines and users is a key part of website optimization services. Your audience may never see the technical elements of your website, but they won’t see your website without those technical elements properly implemented.
For website optimization, relevant technical elements fall under the category of technical SEO, those features of the site that contribute to its ranking, being indexed by search engines, appearing on SERPs, and – most importantly – working for your users. *The technical facet of your website involving how it looks and interacts with your users falls under the category of web development, the building and design of your website.*
Most technical SEO is for search engines. This includes XML sitemaps, rel-canonical tags, alt tags, and hreflang code. Some, like tags or code snippets used for collecting data, require technical engagement although they belong to the area of analytics.
Many technical SEO elements may not be seen by users but do involve their experience. For example, the factors affecting page speed may be invisible to your users, but a slow loading page certainly isn’t. Broken links also impact how a search engine ranks your page, but the search engine penalty is not nearly as bad as the frustration a user experiences when they click a link only to get a 404 error or discover the link is, in some way, broken. Other technical SEO elements that affect how well your page ranks and your user experience include mobile optimization, the use of structured data, and meta descriptions.
The content element of website optimization focuses on all of the content that your users engage with across all your online assets, including social media, PPC ads, and programmatic display ads. Words, graphics, infographics, photos —absolutely any piece of content you publish for your audiences to engage with is your content. And for each of these, keywords play a vital role. Be it SEO keywords for your website, Amazon keywords for a product page, keywords on your brand’s LinkedIn profile, or key search terms in any other of your platforms.
Website optimization will evaluate the SEO quality of your content, how you rank for keywords, and where opportunities exist to boost web page SERP rankings or platform search position, so you can reach the audiences you have targeted. Content recommendations may be included (ideas for articles, and so forth), although a content health report may be all you need, depending on your level of engagement.
Last but not least, website optimization wouldn’t be complete without addressing analytics. Unfortunately, analytics tends to be the most overlooked element in website setups, which is ironic. Your website, ads, content, social media, and, in fact, all your online assets contain a wealth of data regarding what your audiences like, ignore, and really want. Web analytics makes that data available to you.
An Analytics Audit ensures you get accurate data and that all marketing tags (those technical pieces of code that collect data) are working. And aside from simply seeing who clicked what page, a good analytics setup offers:
- Campaign Tracking Understand how your audiences engage with your campaigns from the first contact to conversion.
- Goal Tracking Set goals and monitor your progress.
- Tag Management Manage the code snippets and pixel used to collect data, tracking which sites brought users to your web pages.
- eCommerce Support If your website contributes any revenue – of all of it! – you need to make sure it is always optimized.
- Reporting, Alerts, and Insight. Customizable, automated reporting and alerts ensure everyone who needs data for informed decision making has it.
We hope this article helped demystify aspects of your website and online real estate. And if you're looking for someone who offers website optimization services, you know who to call 😉, Contact Geoffresh.