Case Study:

Reducing Cost Per Click By Building Relevant Landing Pages

January 2023

Building off of another case study on SEO Websites and their overall Cost Per Clicks (CPCs), this case study is focused on advertising that is tailored to specific landing pages, other than a homepage. We have seen how search engines prefer websites that are optimized by how they reward them in improved rankings overtime. This favoritism extends to search ads, when targeted properly.

Details: Written by: Geoffrey Pyrzynski; Published: January 18, 2023

Case Study:

Investing In A Search Engine Optimized Website Reduces Cost Per Click On Search Ads

January 2021

Both Google and Bing prefer websites that are optimized. Not only to search engines, but also to the users. That is why they have metrics around landing page experience and quality score in their ads so that with a better score, you get a better discount per click!

Details: Written by: Geoffrey Pyrzynski; Published: January 29, 2021

Case Study:

SEO Web Design vs. Pretty Web Design

The Cost Of Going With What Looks Good vs. What Performs

March 2020

When it comes down to web design, some companies prefer to have a great looking website over having an SEO website (translation: search engine optimized website). In this case study, we look at what happens when a company switches their strategy from SEO web design to only a "looks forward" and flashy website design.

Details: Written by: Geoffrey Pyrzynski; Published: March 15, 2020

SEO Blog For A Specialty Medical Practice Delivers Qualified Visitors

May 2019

While performing the SEO and content creation for one of our clients who uses our SEO Web Design and Internet Marketing Consulting Packages, we were able to bring them more qualified traffic to their website through our new initiative: an SEO blog.

Details: Written by: Geoffrey Pyrzynski; Published: May 22, 2019