We’ve been rocking green since 2007 and are loving how the color has become trendy. Here's why bright green, apple green, or 'Geoffresh green' as we like to call it ? has become a popular color.
One Of The Most Searched Color Shades Of The Moment
Exactly 3 years ago this week, most of the world was going into lockdown quarantine. A sad, ironic spring time for us all. But today, with the pandemic largely behind us, it would not be a stretch to say that there is a desire to refresh or be bold now that we're out of the woods. And I think that renewed lease on life is evident in this unique color trend.
I can't tell you how many articles I've seen over the last couple of years, especially in the last few months, about how light green is the new IT color. Magazine GLAMOUR UK reported last month that Google and TikTok searches for the term 'Green Nails' exploded seemingly out of no where, making it one of the most searched for shades. Must be because spring is near.
As a marketer, it's become habit for me to take notice of trends. And based on my notes I think that the shade of green we're talking about started in mid-2016. And then, I kid you not, Pantone declared it their Color of the Year in 2017! Then in summer 2020, promotion for the Fresh Prince of Bel-Air 30th Anniversary reminded everyone how bright green could be cool again. With public figures and celebrites from Kate Middleton, the Princess of Wales, to singer Billie Eilish, there just hasn't seemed to be any signs of waning popularity for electric green.
Why Has Lime Green Become So Popular?
Fashion and lifestyle news site Glam wrote a fantastic exposition this week on why bright green or apple green has the fashion world buzzing, explaining how "This vibrant and lively color has become a favorite among designers and fashionistas alike, as it adds a touch of playful boldness to any outfit," writes the article's author Leslie Leon.
Brands That Use The Color Green
It's also notable how more brands are incorporating the color in their branding. Amazon Fresh, Target; Panera (that BaGuette was a surprise best seller); Wonderful Pistachios (didn't you love the Grinch campaign they did in 2018?); HassleLess Matress; Apple Fitness; Huntington Bank; —bright green even made it as the color of the new pins for Congress to wear this year (118th Congress).
No doubt it's one of the freshest colors, arguably the most effective color in communicating freshness. This shade of green speaks to our need to explore, experiment and reinvent here at Geoffresh. It was also chosen as our brand color because founder Geoffrey Pyrzynski's favorite color happens to be green as well. But even color psychology has proven that green is the brand color of choice for adventurous brands that like to keep things fresh!
Green Color Psychology
If you're curious to learn how different shades of green are perceived from a brand identity standpoint, we recommend reading Imagibrand's article. Pin or save their comprehensive infographic on the subject for your reference: http://imagibrand.com/green-branding.
This article has covered a lot of bright spots about the color green, but it does have a dark chapter in its color history. You can check that out by reading our article from this past Halloween about Scheele’s Green — A Lesson In Bad Brand Reputation. Let's just say that deadly nightshade had nothing on that shade of green during the Victorian era. In brief, the story behind Scheele's Green goes to show that you have to be strategic and careful with how you choose and go about using color in your marketing and branding.
Have you ever thought of how others perceive your brand based on its colors? Do you think light green is the new black?
And Happy Saint Patrick's Day! ? Sláinte!