To use link building strategies or not to use them, that is the question?

Link building


Link Building has been in the news a lot lately. For us, it peaked around MozCon 2015 where representatives from the major search engines specifically stated that you should NOT practice link building. From there, many people took to Twitter voicing their support for this decision and others stating that they will continue to use link building strategies regardless if the search engines say don’t do it.

How we see building.

We don't do link building - period! 


We don't want to waste your money.

Most importantly about link building?

Link building is prohibited by the search engines and they will penalize your website for doing it. How you ask? One way is losing your site's search rankings and credibility. Heavy black hat link building can get your site banned by the search engines.

Link building is ineffectual these days. It takes many hours to get one link curated by one author. Some authors do their best to keep their contact information safe so they can not be socilited.  Putting the majority of your time in trying to get links to your content is not the right way to spend your efforts. For every 1 link that get's curated, how many hours upon hours have been used to reach out and connect with authors and webmasters by writing a personalized mail to them? 

Naturally being linked to by others, who admire your content and want to share it, is absolutely fine. It's great sign that your content is high quality and is reaching its audience. However, we want to focus on areas that can give you SEO results more quickly. We don't want to throw money at a big "maybe" that is —to be honest— annoying to many authors. 

Remember telemarketers? Many don't like them and that is what you will most likely sound like when reaching out. 

There are different levels of link building


This is where a webmaster will try to reach out to authors of other websites and try to get a link back to their website. They will target articles that may be mentioning or talking about a subject that their product or service does.

Link Repositioning or Improving Ancor Text

This is not as bad as the first one. This is where another author has already mentioned your brand, product, or service and they have a link to your website. Asking them to make a slight change to the anchor text or even the page that they are linking to may not meet with such apprehension as asking for a link outright. 

The reason for an easier gain is because it can help make their article better. If your link can offer them a more accurate or better additional information, they will like it. For example, if they talk about one of your products, yet they link to your homepage, it would be more beneficial for them to link to that specific product. 

So what can you do for link building on your own website?

Instead of reaching out for links, focus on making your internal linking structure better to give your users a better user experience.

End the "click here" for internal links

This anchor text doesn't provide any more help at all. Sometimes other authors use that. It's odd that the creative juices can stop at this point as we still see authors saying "Click Here for more information." For the search engines, they don't see any value in these. It's better to have the specific text linked directly in the article.

For example, "The PRODUCT can clean your car with ease!"  where "Product" can actually be linked to the information page instead of following up with a sentence like "Click here for more information on PRODUCT" with 'Click here' linked.  

Are you getting contacted by link building companies?

Feel free to contact us today to see if we can get your website more visitors from qualified traffic without lost time and money.



Thursday, October 10, 2019 Geoffrey Pyrzynski News 57
Website Caching For Decreased Loading Times. Caching is the saving of specific elements on your website so they do not need to be "re-built". This can be very effective in speeding up your website as these elements do not need to be regenerated.
Monday, September 30, 2019 Geoffrey Pyrzynski News 115
Optimizing Website Speed - A Recommendations Guide To Increasing Website Loading Speed While you are building your website, it's important to consider how it navigates and looks, but also how it performs in terms of speed. While you can always remove items from your webpage and be cognizant of what items to load on the page, there are a few techniques that can help your webpage still have all of the items needed on it and still run fast.
Tuesday, August 06, 2019 Geoffrey Pyrzynski News 323
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 259
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 376
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising.
Monday, May 20, 2019 Geoffrey Pyrzynski News 352
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 435
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 517
How Marketing Works With Press Coverage To Boost Traffic To A Website In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 732
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 8696
Digital Communication Today
Monday, December 03, 2018 Stephanie Pyrzynski News 940
A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 778
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow.

Sign Up For Our Newsletter