Geoffresh Inc Affordable Internet Marketing Logo

Case Study: Search Engine Marketing (SEM) Advertising Case Study For Local Entertainment Business 

 

June 2016

Search Engine Marketing (or SEM) can bring traffic to your website from users who might have never seen your website due to the competitiveness of the market your business is in. SEM ads are able to get in front of your potential customers at the right time and even the right place to help entice them to get through your doors or to make a purchase on your website. 

Why Was The Client Seeking Our Services?

The client works in the entertainment industry and the market is very competitive. They were looking for additional calls to their business to set up appointments as well as to get people through their door. Due to the competitive nature of their industry, they needed a digital marketing agency to navigate the difficult and possibly very expensive landscape. 

Finding Better Keywords And Keyphrases For SEM Advertising Campaigns.

Before we would run the campaigns, we completed a preliminary check on the entertainment business. Since the industry is very competitive, we did not want to suggest bidding on keywords that were too expensive at first. We used our keyword and keyphrase tools to help us find a better niche to get the client more clicks for their budget. We suggested this as an alternative to only targeting the generic industry as that could have resulted in fewer phone calls for the client.

Optimizing The SEM Advertising Campaigns.

We had bi-weekly checkins with the client to ensure that they were seeing an improvement. Every day we were in the account to ensure that the ads were running, lowering or increasing bids based upon the market that day, and looking to improve efficiency of converting keyphrases. 

SEM Advertising Results

For this client, we were able to increase their business within only 30 days of managing their SEM Advertising account. At our checkins, the client confirmed that they were receiving more phone calls and had more people walking through their door. We were able to achieve 55 phone calls over the run period of only 30 days. In that time, 6,465 people saw their ads, and they received 108 clicks from the ads, which resulted in 55 phone calls. From these phone calls, they were able to increase their profits by 358% from their digital business channel!

 Are you looking to improve your business through ads? Contact us to get started!

 

 

Wednesday, May 22, 2019 Geoffrey Pyrzynski Case Studies 176
SEO Web Design Case Study - SEO Blog For A Specality Medical Practice Brings In More Qualifed Visitors While performing the SEO and content creation for one of our clients, we were able to bring them more qualified traffic to their website through our new initiative: an SEO blog. Our client uses our SEO Web Design and Internet Marketing Consulting Packages to achieve their success. Blogs can be seen as a chore for businesses, but they do hold hidden potential. It allows the business to have a more conversational voice with their readers and potential clients, patients, or customers. It allows the business to show that they really are constantly moving forward and not just working in a vacuum. In addition, by applying our SEO to their blog, we were able to get additional traffic to land deeper into their website and not just the homepage.
Wednesday, July 19, 2017 Stephanie Pyrzynski Case Studies 1544
Case Study: SEO Website Design For A Dental Practice Geoffresh Inc. July 2017 Read about how we helped a dental practice generate more patient visits to their brick-and-mortar business through a redesign of their practice website. We were able to fully redesign the client's website with an SEO-first approach to attract people who were searching for their services in a very competitive location.
Wednesday, June 21, 2017 Stephanie Pyrzynski Case Studies 903
Case Study: Building a Brand Roadmap for Successful Social Media Reputation Management and Programs for a Healthcare Organization Geoffresh Inc. June 2017 SEO is the corner stone of an effective website, but social media is the corner stone of a successful online brand image. We were able to help a healthcare organization turn the boat around for their online image by developing a brand roadmap for online reputation management and helping them set up and manage all aspects of their social media profiles. This case study covers the first year (2015) of our ongoing work with our client on their social media reputation and programs.
Monday, October 10, 2016 Stephanie Pyrzynski Case Studies 2220
Case Study: Improving the Health of a Healthcare Institution’s Website Geoffresh Inc. October 2016 Enhancing your online presence starts with having a healthy website.
Tuesday, August 23, 2016 Geoffrey Pyrzynski Case Studies 1230
Google Expanded Text Ads SEM Case Study In August of 2016, google had released an update to its standard text ads. These took the ads from a single headline of 25 characters, and two description lines of 35 characters to two headlines at 30 characters and a single description line at 80 characters. This was a major change that came with the claim that CTR could increase dramatically. We decided to test it out to see if there is a massive performance increase with these ads. We approached some of our exisiting clients to try out the nw format to see if there was an increase in performance.
Tuesday, June 07, 2016 Geoffrey Pyrzynski Case Studies 2341
Case Study: Search Engine Marketing (SEM) Advertising Case Study For Local Entertainment Business
Sunday, February 14, 2016 Geoffrey Pyrzynski Case Studies 2500
SEO Web Design Case Study For HTTP2 Performance Enhancements
Tuesday, November 24, 2015 Stephanie Pyrzynski Case Studies 2636
Case Study: The Value of Search Engine Optimization for a Specialty Steel Manufacturer Geoffresh Inc. December 2015 Search Engine Optimization (SEO) is the corner stone of an effective website. We were able to help a specialty steel manufacturer gain new business through search optimizing their website. This case study involves the data from the first 4 months of our continued service to the client.
Tuesday, November 10, 2015 Stephanie Pyrzynski Case Studies 1549
Case Study: The Value of Search Engine Optimization for an Industrial Supplier Geoffresh Inc. December 2015 Search Engine Optimization (SEO) is imperative in ensuring the success of a business website. Online ads are seen as obtrusive and annoying, people quickly learn how to close them and avoid them.
Tuesday, January 07, 2014 Stephanie Pyrzynski Case Studies 3660
Case Study: The Value of Social Media Marketing for a Product Firm Geoffresh Inc. January 2014 Since July of 2013, we began offering our social media marketing service for our clients. At the onset of this new service offering, we were able to manage the Facebook and Twitter profiles of a product firm. This case study involves the data from 6 months of our continued service to the client.

Signup For SEO Web Design News

Subscribe to our mailing list to read our insights on Data Driven Digital Marketing