The Difficulties Of Decision Making For The Buyer
This could be your product or service that you are providing. This could also apply to your competitors. Take for example your regular hardware store. There are so many products each fulfilling a different need or want. With your competition right next to you - how do you keep your product moving?
One way is to make your product or service the one-stop-shop. Too many decisions and options can OVERWHELM a consumer. So make sure that your business can taken them from step one all the way to completion without having to search elsewhere.
Having too many options can be difficult as well. Take a look at your product and service line - are there too many service levels? Will people get more confused by having something too similar? Sometimes simple can be very powerful.
Tip of the day - make sure that your business can meet every need of your consumer. Keep them in your doors and don't confuse - but show how your product can help fulfill their want or need.