Paid social media doesn't have to cost your small business a fortune

Read about how your small business can increase its reach and exposure by using a combination of paid social media and organic social media in its marketing campaigns. 

 

There's something in that phrase, "the best things in life are free" that is true in social media marketing and branding. I know what you're thinking, what about "nothing is free" or "there's no such thing as a free lunch"? It depends on what you consider a cost. For some businesses time is a major cost that they want to eliminate wasting. For other businesses time is easy to give but spending is more of a concern. The most successful businesses can afford to spend their budget on social media. However, that doesn't mean that they will have the best social media brand campaign or program.

"The best things in life are free" refers to the important things in life like family, friends, loyalty, and love. In social media, the best things for a brand or business are being considered a thought leader, being a brand that has followers that engage with the brand and share its content without hesitation. The best things for a consumer or a brand follower is having a brand that is helpful, that has a personality of its own, and a brand that engages them and responds to them.

What Money Can't Buy

Money can buy most things, but in social media it can't buy real quality followers or real engagement. Money can't even buy influence or reputation, although it might work in the beginning. What rings true lasts through (just made up that proverb on the fly). To have a strong social media marketing and branding campaign you need to create and curate quality content, engage with potential customers and those who engage with you. Above all, be true to your brand's voice. 

Organic social media is how you build your online presence as a thought leader in your industry or field, but it's also how you demonstrate your authenticity and worth in being a brand to follow, to share about, and ultimately a brand to purchase goods and/or services from. Organic means you are not paying for ads or publicizing your posts or content, you are simply creating and putting them out there to be viewed and shared. 

The trouble for brands and businesses that can't afford to spend a lot on social media is that their content doesn't reach as many eyes as the brands and businesses who can spend more on paid social media. Paid social media is where a brand or business pays to publicize their content or their promotions through paid ads or sponsored messages. Depending on the platform, you can control your paid social media budget in several ways.

First, decide how much your business can afford to invest for a given time period. Next, choose whether to pay-per-click, pay-per-view, or some other form of engagement on the ad or sponsored message. Next, decide how much your business will elect to pay per engagement (per click on the ad, etc.). Most social media platforms tell you how many people you'll potentially reach once you've added in all the numbers.

What Money Can Buy 

Paid social media is neccessary for increasing exposure of your brand or business, but organic social media is not dead. In our industry earned media is still a big deal. Earned media is where a brand or business earned publicity free, without using advertising or paid marketing means. It shows that either the business or their social media marketer understood the audience and the content engaged with them in such a way that the content was widely shared. Spending on viral marketing can be costly, but when the content goes viral organically that's a combination of luck and strategy. 

It is wiser for a business to invest in a social media marketer or team that can help with creating and executing a strong social media campaign or program that fits your budget, using both paid and organic social media strategies.

If you just want to use social media to increase exposure and reach for short periods of time, it's worth while in contracting a social media marketer who can better advise you on how to allocate your budget in paid social media. 

Here at Geoffresh, we work with our clients and develop successful social media strategies for their campaigns and programs based on their budgets and goals. We're here to help, please don't hesitate to contact us with any questions. 

Learn some more social media tips and more about our social media services.

Click on us to contact us.

Tuesday, August 06, 2019 Geoffrey Pyrzynski News 87
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 124
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 222
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising. It's literally losing out on opportunities to tweak your user experience, make your content marketing strategy more impactful, save time, the list goes on. And this is all because there were no measures set in place to grab data from these various sources such as their website, social media, and online advertising campaigns. Here's what we do to help those businesses to better how they measure so as to be able to benchmark and be more strategic with their internet marketing.
Monday, May 20, 2019 Geoffrey Pyrzynski News 229
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 310
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 373
How Marketing Works With Press Coverage To Boost Traffic To A Website Back in late 2016 I wrote about PR's role in digital marketing , how the two concentrations now overlap in terms of skill-sets and what they do day-to-day. But still, as I said in the article, they have distinct strengths which helps the other achieve their goal, "Where PR excels in storytelling, marketing excels in reaching and targeting." In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 594
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 5450
Digital Communication Today Where have you heard these before? "This is a very complicated world, it’s a very noisy world." "We live in an increasingly noisy world." The first quote was said by none other than Apple founder Steve Jobs in 1997. The second quote comes from Lonnie Mayne , President at customer experience (CX) optimization platform InMoment and founder of Red Shoes Living. I bring these two quotes up because I've been thinking a lot about what's missing in digital communication today.
Monday, December 03, 2018 Stephanie Pyrzynski News 767
A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 665
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow. Using the findings from the SEO research influences the design decisions of the website. SEO has to work with the technology of the website, and this means that the actual use of the website such as purchases, appointment scheduling, contact forms, user forum, etc. have to work together with the SEO findings in order to make the user experience easy and intuitive.
Monday, October 22, 2018 Geoffrey Pyrzynski News 723
Does this top metric that businesses look at "Time On Site," really matter? One of the top line metrics that businesses look at is "Time On Site", or average session duration. It's a unique value that tells you how long the average user is spending on your website. How important is this metric? In the overall business objective of increasing sales, signups, or contacts, how does this metric stack up?
Monday, September 24, 2018 Stephanie Pyrzynski News 787
The Fresh New Sponsors of Tinley Park Oktoberfest 2018, Geoffresh The weekend of September 21st thru September 23rd, 2018 the Tinley Park Chamber of Commerce hosted its second annual "Tinley Park Oktoberfest." Geoffresh sponsored the biergarten and entertainment this year, the weather was blue skies and sunshine everyday with cool and comfortable spring temperatures. The festival is aims to have something for everyone, and music and dance play a big part in the annual event. Traditional oom-pah and polka musicians entertained festival-goers, and Bavarian and German figure dancing was on display.

Signup For SEO Web Design News

Subscribe to our mailing list to read our insights on Data Driven Digital Marketing