This year's Oscars is on another level. Last year's ceremony was so successful, the academy has gone all out to create a strong and engaging social media campaign.

 

Everyone remembers the selfie from last year's ceremony.

That tweet received over 3 million retweets and over 2 million favorites on Twitter. This year Josh Spector, managing director of digital media or the Academy of Motion Pictures and Sciences, will be looking to top last year's success by creating more "opportunities to have more fun with the show" for audiences. The second-screen is a phenomena that isn't going away, it's helping to revitalize programs such as the Academy Awards reclaim their glory as events that attract a diverse and huge global audience.

Ellen Degeneres was an engaging host, she was a natural choice as host of her own successful day-time television show. Add to that her comedy legacy and her legion of followers, along with her prowess with social media and it was a recipe for a great night.

Last year's telecast drew in an average of 43.74 million people, a 6% increase from the previous year's ceremony. It get's even better, the 86th Academy Awards also captured an estimated 72 million total viewers who watched all or part of the awards telecast. It was the highest viewership for an Academy Award telecast since the 72nd ceremony held in 2000. The show also earned higher Nielsen ratings compared to the previous telecast. The most important statistic achievement was that the program scored a higher rating with the 18-49 demographic. Why? Social media. The show achieved a 75% increase in social media engagement from the previous year.  It was also a visually stunning production, going on to win the Emmy for Outstanding Art Direction for a Variety, Nonfiction, Reality, or Reality-Competition Program at the 66th Primetime Emmy Awards last year.

This year it's all about continuing to do what works, only better. I have been enjoying the videos, photos, and other content on The Academy's social media platforms. Below you can read their press release talking about this year's social media campaign, and the very smart approach of enlisting the influencers and stars of each of the major social platforms to help create the most fun and engaging social campaign.

I also strongly agree with their choice in host for this year: Neil Patrick Harris. Absolute perfection. My expectations are high, this show feels like its in the right hands in all areas, and not only that, the show has a spark that it hasn't has in a long time. Neil Patrick Harris has the most important job: master of ceremony. The host can make or break a show, but as we've seen in his past hosting duties (Emmys, Tonys, etc.) he nails it every time. I think this year's Academy Awards will nail it as well, they are in touch with the digital age and they understand the power that social media can have to make the live aspect of the show really exciting and participatory.

 

Academy Unveils “Oscars® Creators” | Oscars.org | Academy of Motion Picture Arts and Sciences.

Posted: Monday, February 16, 2015 - 14:00 Seven of the world’s most talented social media artists invited to creatively explore Oscar® Week as part of the “Imagine What’s Possible” campaign. The Academy today announced a unique Oscars social media campaign where seven artists from platforms including Instagram, Tumblr and Vine will cover the excitement of Oscar Week events through their own creative perspective.  The Oscars, hosted by Neil Patrick Harris, will air on Sunday, February 22, live on ABC. Throughout Oscar Week and on Oscar Sunday, the artists will create and share their work with fans through their personal social media accounts.  The Academy will share each individual piece through its social channels as well. "There are amazing artists working on social media platforms and we're creating an opportunity for them to experience the Oscars and share their perspective on this incredible event with the world," said Josh Spector, the Academy's Managing Director of Digital Media & Marketing. "Instagram, Tumblr, and Vine are home to so much creative talent and they were the perfect partners to help bring this to life." The Oscars Creators include:

  • Kyle Huber – An Instagram graphic designer and photographer who explores beautiful landscapes and remarkable exteriors.
  • Zach King – A Vine filmmaker known for his “magic Vines” and digital sleight of hand.
  • Paul Octavious – An Instagram photographer, artist and dynamic visual storyteller.
  • Sarah Palmer – A one-of-a-kind Instagram photographer who composes her own unique world.
  • Lauren Randolph – A portrait photographer from Tumblr with an eye for capturing the human spirit.
  • Anthony Samaniego – A photographer and GIF artist from Tumblr known for his dazzling cityscapes and other unique perspectives.
  • Blake Wilson – A Vine filmmaker better known as “BatDad” who captures his superhero moments with his suburban family.

Follow along with the campaign throughout Oscar week through the Academy’s social media channels: Facebook: https://www.facebook.com/TheAcademy Instagram: http://instagram.com/theacademy Tumblr: http://theacademy.tumblr.com/ Twitter: http://twitter.com/theacademy Hashtag: #OscarsCreators The 87th Oscars will be held on Sunday, February 22, 2015, at the Dolby Theatre® at Hollywood & Highland Center® in Hollywood, and will be televised live on the ABC Television Network at 7 p.m. ET/4 p.m. PT. The Oscars, produced by Zadan and Meron, also will be televised live in more than 225 countries and territories worldwide. MEDIA CONTACT Emily Benedict This email address is being protected from spambots. You need JavaScript enabled to view it.

 

This artcile originally appeared on Stephanie's blog.

Tuesday, August 06, 2019 Geoffrey Pyrzynski News 88
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 124
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 222
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising. It's literally losing out on opportunities to tweak your user experience, make your content marketing strategy more impactful, save time, the list goes on. And this is all because there were no measures set in place to grab data from these various sources such as their website, social media, and online advertising campaigns. Here's what we do to help those businesses to better how they measure so as to be able to benchmark and be more strategic with their internet marketing.
Monday, May 20, 2019 Geoffrey Pyrzynski News 229
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 310
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 373
How Marketing Works With Press Coverage To Boost Traffic To A Website Back in late 2016 I wrote about PR's role in digital marketing , how the two concentrations now overlap in terms of skill-sets and what they do day-to-day. But still, as I said in the article, they have distinct strengths which helps the other achieve their goal, "Where PR excels in storytelling, marketing excels in reaching and targeting." In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 594
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 5450
Digital Communication Today Where have you heard these before? "This is a very complicated world, it’s a very noisy world." "We live in an increasingly noisy world." The first quote was said by none other than Apple founder Steve Jobs in 1997. The second quote comes from Lonnie Mayne , President at customer experience (CX) optimization platform InMoment and founder of Red Shoes Living. I bring these two quotes up because I've been thinking a lot about what's missing in digital communication today.
Monday, December 03, 2018 Stephanie Pyrzynski News 767
A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 665
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow. Using the findings from the SEO research influences the design decisions of the website. SEO has to work with the technology of the website, and this means that the actual use of the website such as purchases, appointment scheduling, contact forms, user forum, etc. have to work together with the SEO findings in order to make the user experience easy and intuitive.
Monday, October 22, 2018 Geoffrey Pyrzynski News 723
Does this top metric that businesses look at "Time On Site," really matter? One of the top line metrics that businesses look at is "Time On Site", or average session duration. It's a unique value that tells you how long the average user is spending on your website. How important is this metric? In the overall business objective of increasing sales, signups, or contacts, how does this metric stack up?
Monday, September 24, 2018 Stephanie Pyrzynski News 787
The Fresh New Sponsors of Tinley Park Oktoberfest 2018, Geoffresh The weekend of September 21st thru September 23rd, 2018 the Tinley Park Chamber of Commerce hosted its second annual "Tinley Park Oktoberfest." Geoffresh sponsored the biergarten and entertainment this year, the weather was blue skies and sunshine everyday with cool and comfortable spring temperatures. The festival is aims to have something for everyone, and music and dance play a big part in the annual event. Traditional oom-pah and polka musicians entertained festival-goers, and Bavarian and German figure dancing was on display.

Signup For SEO Web Design News

Subscribe to our mailing list to read our insights on Data Driven Digital Marketing