A Brief Look into what Makes Karen's Flower Barn work.

Karens Flower BarnFor this month’s article, we wanted to shine a spotlight on a small business that has helped us decorate our home beautifully - Karen’s Flower Barn.

This is located in the beautiful countryside of Buchanan, Michigan and I think you’ll agree with me when I say that this business is inspirational.

Karen’s Flower Barn started off 20 years ago as a way to generate income for the family, but also for Karen to stay at home and take care of her child - Holly.

Originally called Holly Bouquets, the business started to grow by offering more items such as fresh flowers and hand-crafted wreaths. This is all the while Karen’s husband worked long hours in the steel mills. She never intended for this small home-based business to get this big, but it eventually got to the point where this was the primary source of income for their family.

This is a great deal of work for Karen. Other businesses have their own marketing, payroll, development, production, and sales departments (or persons) but Karen does it all. You wouldn’t be able to tell how much Karen does when you meet her. Every time I have visited Karen’s Flower Barn I don’t see a tired person, I see someone who is enthusiastic about her products. It's as if you've entered a fairy's den, full of beautiful flowers, intricately weaved into designs that will take your breath away.

Year over year this business has grown, but when Karen discovered the farmer’s market her customers and profits quadrupled! While everyone is sleeping in, Karen is loading up her flowers, bouquets, and other items for sale before the sun rises in the early morning.

Karen keeps moving forward and embraces technology. You can now find her on Etsy where she sells her products as well. What if you don’t have cash or check on you when you stop by? That’s ok too as she is able to take major credit cards with ease.

Karen does have a piece of advice for all small business owners - “Don't grow too big too fast.”

This is because you have to get to know your customers and look them in the eye. They will tell you what they are looking for, after all, she started off just knowing how to grow flowers.

Be sure to follow and like Karen's Flower Barn on Facebook, you can also find Karen's Flower Barn on Etsy

See what Karen made for our new home!


Thursday, October 10, 2019 Geoffrey Pyrzynski News 59
Website Caching For Decreased Loading Times. Caching is the saving of specific elements on your website so they do not need to be "re-built". This can be very effective in speeding up your website as these elements do not need to be regenerated.
Monday, September 30, 2019 Geoffrey Pyrzynski News 116
Optimizing Website Speed - A Recommendations Guide To Increasing Website Loading Speed While you are building your website, it's important to consider how it navigates and looks, but also how it performs in terms of speed. While you can always remove items from your webpage and be cognizant of what items to load on the page, there are a few techniques that can help your webpage still have all of the items needed on it and still run fast.
Tuesday, August 06, 2019 Geoffrey Pyrzynski News 324
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 260
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 376
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising.
Monday, May 20, 2019 Geoffrey Pyrzynski News 352
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 435
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 517
How Marketing Works With Press Coverage To Boost Traffic To A Website In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 732
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 8697
Digital Communication Today
Monday, December 03, 2018 Stephanie Pyrzynski News 940
A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 779
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow.

Sign Up For Our Newsletter