Mobile Friendly Websites are up for receiving a rankings boost from the search engines 

Geoffresh SEO Mobile Friendly Website Design
You got it! For those who have been diligent in their website maintenance and upgrades, your hard work will pay off again. Of course, you know what I'm talking about - Mobile Optimization!

Time after time of talking to clients and getting their websites mobile optimized, they will now see the benefit not only in user experience, but also soon a boost in rankings.

What is mobile optimization?

Before we get to good stuff, let's take a step back and talk about what mobile optimization is. The basic idea behind mobile optimization is a website that can be seen and used well on mobile devices such as an iPhone. There are three different ways that your site can be mobile optimized.

  1. Responsive design - The web page changes based on the viewer's device. They will receive a webpage sized based on their device's screen. This can change instantly and does not require additional pages or code to be added. This works very well for tablets as well.
  2. Mobile Served Content - The web server detects what sort of device the user has and then serves up a special "mobile template" of the site. The content is the same as the desktop version of the site, but a special template is called when mobile devices are detected. This does not work well when tablets are detected.
  3. Mobile website - This is a completely separate website from the desktop. You must duplicate all of your content and send it both to the desktop and the versions of your website. This can be very difficult as you must ensure to place tags on the site to stop the search engines from detecting duplicate content. The web server would detect what device is viewing it and direct the browser to the correct version of the site.

How can I tell if my website is mobile optimized?

One of the search engines - Google - has released a tool to help see how well your site mobile optimized. You might already be all set and ready, but a quick test to see if you are implementing any mobile technology would be to visit your website on your phone. Does it look good? Is it easy to navigate and read or interact with the content? If not, work must be done.

Benefits of Mobile Optimization

Now for the good stuff! The first and possibly the biggest benefit of having a mobile optimized website is for the user experience. Users are visiting sites more and more on mobile and tablet devices. If it is more difficult to see and interact with content, they will lose interest and leave the site in favor of another - more well designed - site. Even if it is not on the first page of the search engines.

The other reason would be the upcoming rankings boost. For all of your good work in making sure that your visitors are getting the best experience possible, the search engines are rewarding you with a rankings boost. Since more and more searches are happening on mobile devices, it's only natural that the engines would want to send their searchers to more well designed and mobile friendly sites. It benefits you - it benefits them. Win-win!

Here is an example of a boosted ranking with "mobile friendly" added to the search result.

Boosted Ranking - Mobile Friendly Label

Image courtesy of Google Webmaster Blog.

How can I get my website mobile optimized?

That's the best part! If you sign up for our SEO website design services, you already get a site that is mobile optimized! We use the top option - responsive design so you don't have to worry about getting two types of websites created or even a special template made for you mobile users. Everything stays in one really amazing website! How do you get started or have a few questions? Contact us to get started on your mobile website today!

Let our SEO Web Design Company help your business get known.  

Contact us today to get started on your SEO Website.

Tuesday, August 06, 2019 Geoffrey Pyrzynski News 87
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 124
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 222
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising. It's literally losing out on opportunities to tweak your user experience, make your content marketing strategy more impactful, save time, the list goes on. And this is all because there were no measures set in place to grab data from these various sources such as their website, social media, and online advertising campaigns. Here's what we do to help those businesses to better how they measure so as to be able to benchmark and be more strategic with their internet marketing.
Monday, May 20, 2019 Geoffrey Pyrzynski News 229
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 310
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 373
How Marketing Works With Press Coverage To Boost Traffic To A Website Back in late 2016 I wrote about PR's role in digital marketing , how the two concentrations now overlap in terms of skill-sets and what they do day-to-day. But still, as I said in the article, they have distinct strengths which helps the other achieve their goal, "Where PR excels in storytelling, marketing excels in reaching and targeting." In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 594
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 5448
Digital Communication Today Where have you heard these before? "This is a very complicated world, it’s a very noisy world." "We live in an increasingly noisy world." The first quote was said by none other than Apple founder Steve Jobs in 1997. The second quote comes from Lonnie Mayne , President at customer experience (CX) optimization platform InMoment and founder of Red Shoes Living. I bring these two quotes up because I've been thinking a lot about what's missing in digital communication today.
Monday, December 03, 2018 Stephanie Pyrzynski News 767
A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 665
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow. Using the findings from the SEO research influences the design decisions of the website. SEO has to work with the technology of the website, and this means that the actual use of the website such as purchases, appointment scheduling, contact forms, user forum, etc. have to work together with the SEO findings in order to make the user experience easy and intuitive.
Monday, October 22, 2018 Geoffrey Pyrzynski News 722
Does this top metric that businesses look at "Time On Site," really matter? One of the top line metrics that businesses look at is "Time On Site", or average session duration. It's a unique value that tells you how long the average user is spending on your website. How important is this metric? In the overall business objective of increasing sales, signups, or contacts, how does this metric stack up?
Monday, September 24, 2018 Stephanie Pyrzynski News 787
The Fresh New Sponsors of Tinley Park Oktoberfest 2018, Geoffresh The weekend of September 21st thru September 23rd, 2018 the Tinley Park Chamber of Commerce hosted its second annual "Tinley Park Oktoberfest." Geoffresh sponsored the biergarten and entertainment this year, the weather was blue skies and sunshine everyday with cool and comfortable spring temperatures. The festival is aims to have something for everyone, and music and dance play a big part in the annual event. Traditional oom-pah and polka musicians entertained festival-goers, and Bavarian and German figure dancing was on display.

Signup For SEO Web Design News

Subscribe to our mailing list to read our insights on Data Driven Digital Marketing