Women Leadership On The Rise In Tech Industries
First there was Marissa Mayer appointed as President and CEO of Yahoo! in 2012. Then there was Angela Ahrendts appointed to Senior Vice President of Retail and Online Stores for APPLE INC., just two months ago. Today we find out that Twitter has hired Marjorie Scardino, former CEO of Pearson media company, as the first female member of the board of directors.
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- Written by: Stephanie Pyrzynski
A Letter From The Vice President Of Geoffresh Inc.
Dear Readers,
Today marks my 1 year anniversary with Geoffresh Inc. and I wanted to talk about what this company has meant to me and the story of how I joined the team.
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- Written by: Stephanie Pyrzynski
Earlier this week Apple hired Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online stores. Why?
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- Written by: Stephanie Pyrzynski
What Disney and Apple have in common
You have a great product and you know it well, but how do you get people to WANT it? You can give all the information about it, but how do you make them realize that they need your product?
If I ask you to name two companies that are the most innovative, creative, popular and regarded as the top in their industry, at this time you would most likely name Apple and Disney. Both of these companies have a large base of customers that wait on them for their next big release. How have Apple and Disney continued to grow their customer base; the level loyalty shown to both brands by their followers is fascinating. I have identified two marketing tactics that may explain the great success of Apple and Disney.
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- Written by: Geoffrey Pyrzynski
Inc.