The Emperor’s New Clothes Gets A Modern Twist....This Time With Websites
A few weeks back I was a bit surprised at some of the conversation in a meeting between a client, their web dev firm, and us —their SEO team. It was a bit shocking to hear the following:
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- Written by Geoffrey Pyrzynski
What is Google Analytics 4 (GA4)?
Google Analytics 4, or GA4 for short, is the fourth version of the Google Analytics platform. The previous version (known as Google Analytics Universal Analytics) has been used since October of 2012. Since Universal Analytics is now 10 years old, Google is looking to upgrade the platform to a new, more modern platform.
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- Written by Geoffrey Pyrzynski
What Happens When You Don’t Build In SEO During A Website Transition?
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- Written by Geoffrey Pyrzynski