Advertising In The COVID Era — Keep Spending On It?

When the pandemic upended the economy last year, businesses of all sizes took a serious look at their marketing plans. And in the final analysis most redeployed their money into digital advertising.

Why? People were spending more time on the computer.

Details: Written by: Stephanie Pyrzynski; Published: September 29, 2021

How To Respond To Negative Reviews On Google And Other Online Platforms

It's never a good feeling to get a negative review on Google, Facebook, or any other online platform. It is especially not fun when it becomes a review scam or extortion. Recently, one of our clients had gone through one of these, and with our help was able to come out on top from this stressful situation.

Details: Written by: Geoffrey Pyrzynski; Published: August 30, 2021

Ideas for How To Improve Your Website With Digital Spring Cleaning Tips

Cleaning up your website for many reasons is the biggest part of your digital spring cleaning efforts. It's your business' digital headquarters, its homebase online. But more importantly it's also the vehicle that can take your business far—and for that main reason, cleaning up a website is actually most similar to auto repair.

Details: Written by: Geoffrey Pyrzynski; Published: July 30, 2021

Tips For Cleaning Up Your Social Media Presence For Your Business, Yourself

Tips on Digital Spring Cleaning Social Media For Small Businesses

Your approach with cleaning up your social media is akin to gardening. The reason I like to describe it like that is because social media posts are like flowers—some are evergreen, some turn out to be invasive, and others need to be repotted.

Details: Written by: Stephanie Pyrzynski; Published: June 26, 2021