
How To Clean Up Your Online Presence For Your Business — How To Start
Digital Spring Cleaning can refer to many different processes. The ones I’m going to focus on in this article are primarily meant to benefit businesses: websites and social profiles. These are easy ways of keeping house for your business, so that things don’t get so far out of control that you would need to pay a huge bill to a company to deep clean your online presence. And since Geoffresh is all about keeping things fresh, it’s the most à propos subject matter for us to talk about too.
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- Written by: Stephanie Pyrzynski

Page Experience—Now Even More Important Than Ever For Ranking On Google
In May of 2021 Google will be releasing an update that will influence rank based on user experience (UX) —one of which is Page Speed.
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- Written by: Geoffrey Pyrzynski

What Is The WebP Format and Why Is It Important?
There is a unique image format out there that you might start encountering more often called, the WebP format. This format is similar to what you would encounter when viewing a PNG or JPG image. But these other formats have been around for so long, do we really need another format?
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- Written by: Geoffrey Pyrzynski

We are happy to see one of our favorite tools GTMetrix get a much needed overhaul!
For quite some time, we have used GTMetrix and Pingdom to do quick checks on websites. Over the years and through many search engine updates, we have seen these tools go from useful, to nit-picky as not all optimizations apply to the current website.
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- Written by: Geoffrey Pyrzynski
Read more: Website Speed Tool GTMetrix Gets A Much Needed Overhaul