Page Experience—Now Even More Important Than Ever For Ranking On Google
In May of 2021 Google will be releasing an update that will influence rank based on user experience (UX) —one of which is Page Speed.
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- Written by: Geoffrey Pyrzynski
What Is The WebP Format and Why Is It Important?
There is a unique image format out there that you might start encountering more often called, the WebP format. This format is similar to what you would encounter when viewing a PNG or JPG image. But these other formats have been around for so long, do we really need another format?
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- Written by: Geoffrey Pyrzynski
We are happy to see one of our favorite tools GTMetrix get a much needed overhaul!
For quite some time, we have used GTMetrix and Pingdom to do quick checks on websites. Over the years and through many search engine updates, we have seen these tools go from useful, to nit-picky as not all optimizations apply to the current website.
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- Written by: Geoffrey Pyrzynski
Read more: Website Speed Tool GTMetrix Gets A Much Needed Overhaul
Why Giveaways Are Not A Solid Marketing Idea
Everyone is familiar with social media giveaways, but do they really work? Are they a good strategy? Here's why you shouldn't rely too much on social media giveaways.
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- Written by: Stephanie Pyrzynski
Inc.