
Scheele’s Green — A Lesson In Bad Brand Reputation
Do you ever wonder how colors like robin's egg blue get their names? Here's a color name that we bet not many of you have ever heard of, and it’s perfect for Halloween: Scheele's Green.
Talk about about arsenic and old lace. Deadly nightshade has not nothing on this shade of green.
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- Written by: Stephanie Pyrzynski
Read more: Green Branding: A Short History Of Scheele's Green

How Website Optimization Services Help You Stand Out Online
How is your online real estate doing?
Website optimization services answer that question and so many more. By analyzing your website, content, ads, web analytics setup, and all other digital assets, you can see clearly what’s holding you back, what your customers like on your site, and opportunities to stand out online.
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- Written by: Stephanie Pyrzynski
Read more: Stand Out Online with Website Optimization Services

Webmaster By Design
On this, what is considered International Web Mistresses Day, I want to share how I fell into the field, so maybe you'll know how to tell if it's meant for you too.
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- Written by: Stephanie Pyrzynski
Read more: Webmaster By Design — What It Means To Be A Webmistress