Are Networks Struggling To Keep Audiences?

Do you agree that the Super Bowl, the Winter Olympics, and Oscars are still huge cultural events? Advertising, marketing, and PR firms are still trying to prove that. 

 

You As Your Own Brand- Geoffresh Inc. Speaks at UIC's Alumni Mentorship Program


What direction do you want to take yourself? That was the question I posed to the students at UIC's Alumni Mentorship Program. After that I asked, "What image do you want to display?" This allowed the students to think up many great questions and engage with me as I used our company's story about how we found our direction and brand.

But why should you brand yourself?

Women Leadership On The Rise In Tech Industries

First there was Marissa Mayer appointed as President and CEO of Yahoo! in 2012. Then there was Angela Ahrendts appointed to Senior Vice President of Retail and Online Stores for APPLE INC., just two months ago. Today we find out that Twitter has hired Marjorie Scardino, former CEO of Pearson media company, as the first female member of the board of directors. 

 

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