What Disney and Apple have in common

You have a great product and you know it well, but how do you get people to WANT it? You can give all the information about it, but how do you make them realize that they need your product?

If I ask you to name two companies that are the most innovative, creative, popular and regarded as the top in their industry, at this time you would most likely name Apple and Disney. Both of these companies have a large base of customers that wait on them for their next big release. How have Apple and Disney continued to grow their customer base; the level loyalty shown to both brands by their followers is fascinating. I have identified two marketing tactics that may explain the great success of Apple and Disney.

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The competition between Vine and Instagram has been the big talk of the video marketing industry this past month, and there are no signs of it slowing down.

Recently Vine made some updates to its service and Instagram keeps rolling out their own to try to wipe out the competition. 

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