Google Expanded Text Ads SEM Case Study
August 2016
In August of 2016, google had released an update to its standard text ads. These took the ads from a single headline of 25 characters, and two description lines of 35 characters to two headlines at 30 characters and a single description line at 80 characters. This was a major change that came with the claim that CTR could increase dramatically. We decided to test it out to see if there is a massive performance increase with these ads. We approached some of our existing clients to try out the new format to see if there was an increase in performance.
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- Written by: Geoffrey Pyrzynski
Case Study:
Search Engine Marketing (SEM) Advertising For Local Entertainment Business
June 2016
Search Engine Marketing (or SEM) can bring traffic to your website from users who might have never seen your website due to the competitiveness of the market your business is in. SEM ads are able to get in front of your potential customers at the right time and even the right place to help entice them to get through your doors or to make a purchase on your website.
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- Written by: Geoffrey Pyrzynski
Case Study:
SEO Web Design Case Study For HTTP2 Performance Enhancements
February 2016
The new HTTP2 protocol allows for much faster data transmission which results in a performance boost for websites. We used our own website to see if this holds true and if we could bring this new technology to our customers. We investigated primarily page load performance with SEO as a secondary benchmark.
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- Written by: Geoffrey Pyrzynski
Read more: SEO Web Design Case Study: HTTP2 Website Performance Enhancements
Case Study:
The Value of Search Engine Optimization for a Specialty Steel Manufacturer
December 2015
Search Engine Optimization (SEO) is the corner stone of an effective website. We were able to help a specialty steel manufacturer gain new business through search optimizing their website. This case study involves the data from the first 4 months of our continued service to the client.
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- Written by: Stephanie Pyrzynski
Inc.