Internet Marketing Consulting

  • How To Make Your Digital Measurement Better

    A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising.

  • Geoffresh Inc SEO Web Design Case StudySEO Web Design Case Study - SEO Blog For A Specialty Medical Practice Brings In More Qualifed Visitors

     

    While performing the SEO and content creation for one of our clients, we were able to bring them more qualified traffic to their website through our new initiative: an SEO blog. Our client uses our SEO Web Design and Internet Marketing Consulting Packages to achieve their success.

    Blogs can be seen as a chore for businesses, but they do hold hidden potential. It allows the business to have a more conversational voice with their readers and potential clients, patients, or customers. It allows the business to show that they really are constantly moving forward and not just working in a vacuum. In addition, by applying our SEO to their blog, we were able to get additional traffic to land deeper into their website and not just the homepage.

  • What Businesses Need To Compete In The Digital Age

    Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute

    Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.

  • How Marketing Works With Press Coverage To Boost Traffic To A Website

    In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.

  • A Less Is More Approach To Building Your Social Media Presence

    The social landscape evolves quickly, but one thing remains timeless: less is more.

  • Why Are We A Data Driven Digital Marketing Agency?

    Data has always been a driving force here at Geoffresh. To us being data driven means taking information and applying it in tactical or strategic ways that help businesses navigate their vision for their business.

  • Why marketing is not a dirty word

    It's not the first time that I've come across a piece of writing online that in some way bashes marketing, but this little sentence really boiled my blood recently, "All successful brands are built on product, not marketing."

  • 2017 Tinley Park Holiday Parade of Lights

    December 3rd, 2017 the twentieth Annual Tinley Park Holiday Parade of Lights took place. The culmination of a weekend full of holiday events in historic downtown Tinley Park.

  • Educate your employees about social media instead of policing them. 

  • Is Social Media A Waste of Money?

    Background

    This past summer we almost lost the love of our life, our puppy Sammie.

  • Social Media Disclaimer   - Not 100% Full-Proof

    The intended audience for a social media disclaimer are online users. The disclaimer notifies users about everything possible that you could get sued for in layman's terms.

  • Digital Audits for Your Business

    Digital audits have become a high-demand digital service over the past ten years. One of the reasons is because many times they can reveal holes in your current digital programs and efforts. 

    Although they are not impossible for a regular person to do, the biggest obstacles businesses face in auditing their current digital efforts (or the work of their agency or consultant's work) are:

     

  • Why An Internet Marketing Company Is What You Need

    We've become so adept at using digital tools like apps, smartphones and social media that most of us think we can figure anything out on our own. Why then, with our daily use of digital tools and applications, would a company need to enlist the services of an Internet Marketing Company?


  • Case Study: Building a Brand Roadmap for Successful Social Media Reputation Management and Programs for a Healthcare Organization

    Geoffresh Inc. 

    June 2017

    SEO is the corner stone of an effective website, but social media is the corner stone of a successful online brand image. We were able to help a healthcare organization turn the boat around for their online image by developing a brand roadmap for online reputation management and helping them set up and manage all aspects of their social media profiles. This case study covers the first year (2015) of our ongoing work with our client on their social media reputation and programs.

  • 10 Year Business Anniversary

    Are the words you live by also the words you work by? For us we always try our best to keep things fresh, both in the client work and non-client work we do at Geoffresh. Ten years down the road, that goal still holds true because we're nothing like we were back in 2007.

    Green sapling in hand

  • A Review of Highlights from this year's Discover Tinley Park Expo 

     

    2017 Discover Tinley Park Expo - Geoffresh
    Founders Geoffrey and Stephanie Pyrzynski are all smiles at the Tinley Park Convention Center.

    Saturday, April 8th was the annual Discover Tinley Park Expo, a trade show of sorts that gives local businesses and organizations an opportunity to reach people they might not always reach with traditional and digital promotion.

  • Geoffrey Pyrzynski and Stephanie Pyrzynski from Geoffresh Inc. Internet Marketing are on TV! 

    We are so excited by this opportunity to talk about how we can help Tinley Park and the surrounding area! Watch as we discuss our plans for the future of Geoffresh Inc. as well as more information as we are interviewed. Share the link to this page if you know of someone who you think would be interested and is looking to refresh their online strategies.

    Hosted by Maureen Cipolla, the Tinley Park Chamber Spotlight features interviews with local businesses and organizations every month. You can catch the 30-minute program daily at 2:30 a.m., 8:30 a.m., 2:30 p.m. and 8:30 p.m on Comcast Channel 4 and U-Verse Channel 99. 

     

    Geoffresh Interview on Tinley Park Public Television
    Geoffresh Interview on Tinley Park Public Television, March 2017

    Let our SEO Web Design Company help your business get known.  

    Contact us today to get started on your SEO Website.

     

  • Websites In The United States Are Seeing An Increase In Traffic From Russia

    Language Error From Russian Traffic

  • Believe it or not, public relations is shaping how digital marketing is done.

    PR's Role in Digital Marketing

    Now more than ever, it's hard to distinguish between public relations and digital marketing, but that's not necessarily a bad thing.

    In fact, only 27% of agency leaders believe the term “public relations” will clearly and adequately describe the work they do by the year 2020 (Global Communications Report). Digital created the need for both marketing and PR to evolve, and now their abilities overlap. 

    A little background

    PR and marketing used to be separate fields that did different things, or at least that was the perception. Where PR excels in storytelling, marketing excels in reaching and targeting. Where PR's primary responsibility is driving positive reputation, marketing's primary responsibility is generating profitable revenue. 

    PR is what "creates a favorable operating climate in which it is easier to market, expand and be viable" (Heidi Cohen).

    One oft-quoted anecdote about the difference between marketing and PR goes something like this:

    "You see a gorgeous girl at a party. You go up to her and say: 'I am very rich. Marry me!' That's direct marketing.

    "You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: 'He's very rich. Marry him.' That's advertising.

    "You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride, and then say: 'By the way, I'm rich. Will you Marry Me?' That's public relations." (Gerald Heneghan)

    In other words, PR smoothes the runway so that stakeholders will be more receptive and inclined to hear what your business has to offer. 

    How PR Has Been Changing

    PR has had to learn how to do more things, the things that marketing can do that was taking business away from PR, rendering it superfluous. Not only that, PR has had to learn how to measure how those things they learned how to do are performing. 

    Measurement

    Two-thirds of agency executives and 54% of in-house PR executives say "measurement is very or extremely important as a growth driver" (Global Communications Report). Being able to measure ROI and performance across all areas of digital (social media, SEO, online advertising, website, etc.) is the "holy grail" the PR industry is pursing heavily. The trouble for PR was always how to measure its value and this is where I believe PR felt the most hurt when digital became integrated into the marketing and communication's landscape. It’s harder to demonstrate a change in perception or beliefs, versus direct marketing sales. So PR did away with measures like Ad Value Equivalency (AVE) and began learning the measures that meant more to their clients.

    Addition of Digital Service Offerings

    The most natural fits and easiest digital communications channel to adapt to have been blogger outreach, online reputation management and social media. Depending on who you ask, social media can be classified under marketing or PR. Since social media is all about dialogue between customers and brands, more and more it's being seen as a PR tool. Social media is where PR shines the most because knowing how to engage with the public as well as build and manage relationships are inherent PR skill sets. 

    Although not all PR agencies have added SEO, online advertising/PPC and web development services, this is a growing trend not only for survival but because there is an expectation by clients for PR agencies to know how to do the same things as marketers. 

    Final Thoughts on Public Relations and Digital Marketing

    As PR professionals catch up by learning the skill sets traditionally held by marketers, there will be a need for marketers to adopt some of the processes and skills held traditionally by PR professionals. Communication doesn't happen in a vacuum and PR is shaping how customer service, crisis management, social listening and storytelling factor into marketing strategy. We're seeing the integration of PR into marketing strategies and the ultimate result of this integration of both methodologies into one another will be a dispensing of the terms "marketing" and "PR," for the consolidated term "digital storytelling." Both Marketing and PR need and fortify one another. It's in the best interest of both to work together and for businesses to embrace both as means to better achieve their business goals.


  • Case Study: 

    Improving the Health of a Healthcare Institution’s Website

    Geoffresh Inc. 

    October 2016

    Enhancing your online presence starts with having a healthy website.  

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