Internet Marketing Consulting

  • 10 Year Business Anniversary - Geoffresh Inc. Internet Marketing

    10 Year Business Anniversary

    Are the words you live by also the words you work by? For us we always try our best to keep things fresh, both in the client work and non-client work we do at Geoffresh. Ten years down the road, that goal still holds true because we're nothing like we were back in 2007.

    Green sapling in hand

  • 2017 Discover Tinley Park Expo Review

    A Review of Highlights from this year's Discover Tinley Park Expo 

     

    2017 Discover Tinley Park Expo - Geoffresh
    Founders Geoffrey and Stephanie Pyrzynski are all smiles at the Tinley Park Convention Center.

    Saturday, April 8th was the annual Discover Tinley Park Expo, a trade show of sorts that gives local businesses and organizations an opportunity to reach people they might not always reach with traditional and digital promotion.

  • Geoffresh Inc. Internet Marketing on TV

    Geoffrey Pyrzynski and Stephanie Pyrzynski from Geoffresh Inc. Internet Marketing are on TV! 

    We are so excited by this opportunity to talk about how we can help Tinley Park and the surrounding area! Watch as we discuss our plans for the future of Geoffresh Inc. as well as more information as we are interviewed. Share the link to this page if you know of someone who you think would be interested and is looking to refresh their online strategies.

    Hosted by Maureen Cipolla, the Tinley Park Chamber Spotlight features interviews with local businesses and organizations every month. You can catch the 30-minute program daily at 2:30 a.m., 8:30 a.m., 2:30 p.m. and 8:30 p.m on Comcast Channel 4 and U-Verse Channel 99. 

     

    Geoffresh Interview on Tinley Park Public Television
    Geoffresh Interview on Tinley Park Public Television, March 2017

    Let our SEO Web Design Company help your business get known.  

    Contact us today to get started on your SEO Website.

     

  • Russian Traffic Spike On USA Websites

    Websites In The United States Are Seeing An Increase In Traffic From Russia

    Language Error From Russian Traffic

  • Public Relations' Role in Digital Marketing

    Believe it or not, public relations is shaping how digital marketing is done.

    PR's Role in Digital Marketing

    Now more than ever, it's hard to distinguish between public relations and digital marketing, but that's not necessarily a bad thing.

    In fact, only 27% of agency leaders believe the term “public relations” will clearly and adequately describe the work they do by the year 2020 (Global Communications Report). Digital created the need for both marketing and PR to evolve, and now their abilities overlap. 

    A little background

    PR and marketing used to be separate fields that did different things, or at least that was the perception. Where PR excels in storytelling, marketing excels in reaching and targeting. Where PR's primary responsibility is driving positive reputation, marketing's primary responsibility is generating profitable revenue. 

    PR is what "creates a favorable operating climate in which it is easier to market, expand and be viable" (Heidi Cohen).

    One oft-quoted anecdote about the difference between marketing and PR goes something like this:

    "You see a gorgeous girl at a party. You go up to her and say: 'I am very rich. Marry me!' That's direct marketing.

    "You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: 'He's very rich. Marry him.' That's advertising.

    "You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride, and then say: 'By the way, I'm rich. Will you Marry Me?' That's public relations." (Gerald Heneghan)

    In other words, PR smoothes the runway so that stakeholders will be more receptive and inclined to hear what your business has to offer. 

    How PR Has Been Changing

    PR has had to learn how to do more things, the things that marketing can do that was taking business away from PR, rendering it superfluous. Not only that, PR has had to learn how to measure how those things they learned how to do are performing. 

    Measurement

    Two-thirds of agency executives and 54% of in-house PR executives say "measurement is very or extremely important as a growth driver" (Global Communications Report). Being able to measure ROI and performance across all areas of digital (social media, SEO, online advertising, website, etc.) is the "holy grail" the PR industry is pursing heavily. The trouble for PR was always how to measure its value and this is where I believe PR felt the most hurt when digital became integrated into the marketing and communication's landscape. It’s harder to demonstrate a change in perception or beliefs, versus direct marketing sales. So PR did away with measures like Ad Value Equivalency (AVE) and began learning the measures that meant more to their clients.

    Addition of Digital Service Offerings

    The most natural fits and easiest digital communications channel to adapt to have been blogger outreach, online reputation management and social media. Depending on who you ask, social media can be classified under marketing or PR. Since social media is all about dialogue between customers and brands, more and more it's being seen as a PR tool. Social media is where PR shines the most because knowing how to engage with the public as well as build and manage relationships are inherent PR skill sets. 

    Although not all PR agencies have added SEO, online advertising/PPC and web development services, this is a growing trend not only for survival but because there is an expectation by clients for PR agencies to know how to do the same things as marketers. 

    Final Thoughts on Public Relations and Digital Marketing

    As PR professionals catch up by learning the skill sets traditionally held by marketers, there will be a need for marketers to adopt some of the processes and skills held traditionally by PR professionals. Communication doesn't happen in a vacuum and PR is shaping how customer service, crisis management, social listening and storytelling factor into marketing strategy. We're seeing the integration of PR into marketing strategies and the ultimate result of this integration of both methodologies into one another will be a dispensing of the terms "marketing" and "PR," for the consolidated term "digital storytelling." Both Marketing and PR need and fortify one another. It's in the best interest of both to work together and for businesses to embrace both as means to better achieve their business goals.

  • Web Analytics Case Study: Healthcare Institution


    Case Study: 

    Improving the Health of a Healthcare Institution’s Website

    Geoffresh Inc. 

    October 2016

    Enhancing your online presence starts with having a healthy website.  

  • Internet Marketing Consulting

    Internet Marketing Consulting And Web Consulting For Your Business When You Need It

    Internet marketing consulting and Web Marketing Consulting are the most versatile options we offer. The hours you need from us can change from project to project, and some businesses just need sporadic help, so you set the pace at an hourly rate. With this flexible level you get the internet marketing support of a web marketing consultant on call and the help you need in the places you need it most, when you need it. 

    • Get recommendations that make sense for all of your online initiatives with clearly defined next steps and strategy.
    • Get someone who can jump in and take the wheel implementing and setting things right.
    • Get guidance on best practices, new trends, and strategies. 
    • Get marketing tech support so you can learn how to do things you're unfamiliar with.

    If you are looking for a push in the right direction, we will set you on the right path with our counsel and support.

     

  • 4 Tips for Keeping Brand Fatigue at Bay for your Marketing Strategy

    Brand Fatigue and Rebranding

    Brand fatigue can negatively impact marketing strategy, here are four tips for how to avoid it.

  • What You Need to Know Before Drafting a Social Media Policy

    Understanding the risks that a social media policy brings

    board room meeting table

    Even as social media presents new business opportunities, many organizations are still struggling to embrace it for fear that it puts their reputation at risk. Social media policy creation is touted as one way to manage online reputation risks, but in reality a social media policy isn't full-proof.

  • How To Promote Your Business Online Better With Productive Marketing

     Losing Time in Promoting Your Business

    When it comes to being productive in business, we first look at time don't we? 

    The most precious thing we have is time, and we don't like to waste it. 

  • SEO Case Study: Specialty Steel Manufacturer


    Case Study:

    The Value of Search Engine Optimization for a Specialty Steel Manufacturer

    Geoffresh Inc. 

    December 2015

    Search Engine Optimization (SEO) is the corner stone of an effective website. We were able to help a specialty steel manufacturer gain new business through search optimizing their website. This case study involves the data from the first 4 months of our continued service to the client.

  • SEO Case Study: Industrial Supplier


    Case Study:

    The Value of Search Engine Optimization for an Industrial Supplier

    Geoffresh Inc. 

    December 2015

    Search Engine Optimization (SEO) is imperative in ensuring the success of a business website. Online ads are seen as obtrusive and annoying, people quickly learn how to close them and avoid them.

  • Business Success: Unlocking A New Revenue Stream Online

    Defining Business Success Is Difficult These Days

    Since technology has distrupted all industries how profit is made has changed. How success is defined has changed too.

  • Why Link Building Strategies Are Bad - Geoffresh Inc.

    To use link building strategies or not to use them, that is the question?

    Link building

  • The Future of Storytelling

    Before Modern Family's "Connection Lost" episode there was a little known short film produced by Geoffresh Inc. that experiemented with storytelling as told through Mac back in 2012.

    The Future Of Story Telling With FaceTime

  • Super Bowl Commercial Lists: What They Do For Brands and Audiences

    What Super Bowl Commercial Lists Do For Brands And Audiences

     

    Every year around the Super Bowl we see lists like these pop up: The 'Top' or 'Best' or 'Most [insert adjective]' Super Bowl Commercial(s) of All-Time/Year/Decade, etc. The main reason these lists pop-up (seemingly everywhere) is part commercial and part cultural. So why does it still matter to make a list when everyone has a different favorite Super Bowl commercial?

  • Youtube Is Broken!

     Have you noticed something strange with Youtube - It's broken! 

    Has Youtube's update system broke? Or is there some sort of new setting that we have to check to ensure we are getting all of the updates?

  • Small Business Spotlight - Karens Flower Barn

    A Brief Look into what Makes Karen's Flower Barn work.

    Karens Flower BarnFor this month’s article, we wanted to shine a spotlight on a small business that has helped us decorate our home beautifully - Karen’s Flower Barn.

  • Great Expectations: APPLE

    Apple's Great Expectations: What happened to showing us what we never could have imagined?Apple iPhone 6 Concerns 

    I must say that I was really excited about this year's Apple Announcement. Like many of us, I've come to expect the exceptional from Apple because they've surpassed expectations for over a decade. Why did this year's event have so much anticipation?

  • Stayin' Alive, Businesses that go the Distance



    Businesses That Go The Distance In The Digital Marketing Age

    There are some places you never forget about. 

    Maybe it's the ice cream shop in your hometown where you grew up? Or maybe it's that late night restaurant everyone went to for stinky fries back on your old college stomping grounds. Or maybe it's that remarkable antique shop you found while on vacation in that old world town. Whatever type of business it is, this place holds a lot of memories for you and if you're ever nearby you want to stop in or at least pass by and see if it's still there. It's those businesses that stay open
    for generations that are usually the ones that stay as good at what they do and make as the day they started. 

     

    The question is, what does it take to stay in business for a long time? 

     

Sign Up For Our Newsletter