Internet Marketing Consulting

  • The Keys to Happiness

     

    The Keys to Happiness - by Stephanie Pyrzynski 

    Originally featured and published on LinkedIn:


    My name is Stephanie Pyrzynski (née Jevtić), and I am 25 years old.

    I am Vice President of Geoffresh Inc. and I'm entering my final year at Loyola University's School of Communications Masters program in digital media and storytelling.

    This program is the first of its kind. I was actually with the first class to graduate from the program, however I have been self-financing my education and have only been able to be a part-time student. I came to communications, marketing, and public relations after I finished my undergraduate program. You could say that mine was a path filled with hesitation and fear. I started as an applied psychology major at the University of Illinois at Chicago. I finished with that major, as well as earning a minor in French. However, I graduated knowing that I had changed over the course of 4 years and my original plan of being the next influential psychologist had lost steam. What I did not know was where the key to my happiness had gone.

    When you're young (say 5 years old) it seems we all know what makes us happy and then somewhere in adolescence we lose the key to our vehicle, so-to-speak. I think the root cause is fear and believing that if we don't follow a safe route we could lose everything we've worked for. For the longest time I had this cautious mentality, but being cautious always left me feeling amiss despite outwardly having it all together. If you don't make mistakes you lose yourself and become someone you think you should be. Whatever you're trying to achieve or project will be most successful if it comes from a place that others can feel is authentic and genuine. What I've learned in this business, and in life so far is that the key to your happiness lies in what fuels you, which inevitably is what you love.

    I love my husband Geoff and I love being creative. When I decided to stop chickening out and be more than friends with him, it was after I figured myself out and worked in the real world for a while. I worked in healthcare with the public, and that position gave me something school could not, and that was self-knowledge. I learned more about myself outside of school. I think school is for those who know what their purpose is, so when I applied to Loyola it was with purpose and passion because I was ready to utilize school the right way. I never would've dreamed that I'd be able to apply my creativity and everything that I'm learning at school so quickly. Geoffresh Inc. gives me the creative outlet I was looking for, and I get to work with the love of my life.

    Geoffresh Inc. was originally my husband's dream. Geoffrey Pyrzynski (who I just married about 2 months ago on the Disney Fantasy Cruise Line) started Geoffresh in 2007, back at our alma mater, the University of Illinois at Chicago. He was the guy who would help neighbors, friends, and whoever needed help with technology problems. Eventually it became where he would be the person that would help your cousin with his website, edit video for your uncle, transfer old videos to digital copies for your mother, etc. His parents, professors, and mentors encouraged him to take his entrepreneurial vision seriously. And so he took Geoffresh from a side business to an internet corporation in 5 years. Today we are an internet marketing corporation that specializes in web development, video production, brand strategy, and social media.

    We have a fresh approach to marketing that is all about creating engaging and original content for people. Our clients are small businesses and large businesses. We believe in working with our clients directly, and no matter what their budget our mission is to develop something that they love and that appeals to the human experience. As I said, whatever your trying to achieve or project will be most successful if it comes from a place that others can feel is authentic and genuine. That's our key to staying fresh here at Geoffresh.

  • The Mystery of the Aloof


    Mystery of Aloof Companies

    Some companies are mysterious if not a little bit aloof in the way they don't overly advertise or promote themselves. It could be that their business strategy enables them to not need to expend finances on publicity, commercials, ads, or online marketing. It might seem peculiar, but for some businesses their success actually benefits from solely word-of-mouth advertising. It's a cache you could say, and one of the companies of our time that is a perfect example of this strategy is Costco.

  • Geoffresh INC.

    Geoffresh Inc.

    On March 11 of this year, 2014, Geoffresh Productions became incorporated. 

    We are proud to reveal our brand's new logo.

    When Geoffresh Productions was founded in 2007, the public was more aware of online marketing but it was still secondary to the number one traditional platform for marketing and advertising: broadcast television. It's no surprise that this past year, online marketing and advertising has surpassed broadcast television for the first time.

  • Decisions and Difficulties of the Buyer

    Difficulties Of Decisions Of The Buyer

     

    Have you ever wondered how difficult it can be to make a choice? Not because of the subject of the choice, but because there are so many options out there! THE VARIETY! You get started on one option but then you find something better and then something more with something shiny comes along. 

  • Branding Yourself- Geoffresh at UIC

    You As Your Own Brand- Geoffresh Inc. Speaks at UIC's Alumni Mentorship Program


    What direction do you want to take yourself? That was the question I posed to the students at UIC's Alumni Mentorship Program. After that I asked, "What image do you want to display?" This allowed the students to think up many great questions and engage with me as I used our company's story about how we found our direction and brand.

    But why should you brand yourself?

  • Social Media Marketing Case Study: Product Firm


    Case Study:

    The Value of Social Media Marketing for a Product Firm 

    Geoffresh Inc. 

    January 2014

    Since July of 2013, we began offering our social media marketing service for our clients. At the onset of this new service offering, we were able to manage the Facebook and Twitter profiles of a product firm. This case study involves the data from 6 months of our continued service to the client.

  • Women in Leadership Positions Rising in Tech

    Women Leadership On The Rise In Tech Industries

    First there was Marissa Mayer appointed as President and CEO of Yahoo! in 2012. Then there was Angela Ahrendts appointed to Senior Vice President of Retail and Online Stores for APPLE INC., just two months ago. Today we find out that Twitter has hired Marjorie Scardino, former CEO of Pearson media company, as the first female member of the board of directors. 

     

  • A Letter from the Vice President

    Stephanie Jevtic, Vice President of Geoffresh ProductionsA Letter From The Vice President Of Geoffresh Inc.

    Dear Readers,

    Today marks my 1 year anniversary with Geoffresh Inc. and I wanted to talk about what this company has meant to me and the story of how I joined the team.

  • A New Apple with Angela Ahrendts?

    Earlier this week Apple hired Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online stores.

    Why?

     

    Here's one theory posed by the New York Times, Brian X. Chen and Mark Scott, she "will help the company reassert its reputation as a global luxury brand."

    What we're seeing is two strategies going on. Apple is trying to toe the line between two markets, luxury and the mass market. First, we saw an attempt to earlier this fall to offer lower-cost versions of their i-Pad mini and iPhone 5. Whether that was a successful endevaour is up for discussion, but we can agree that Apple is looking to expand into the wider consumer market where it increasingly faces competition from manufacturers of more affordable alternatives to their products and services.

  • The Apple and Disney Connection

    What Disney and Apple have in common

    You have a great product and you know it well, but how do you get people to WANT it? You can give all the information about it, but how do you make them realize that they need your product?

    If I ask you to name two companies that are the most innovative, creative, popular and regarded as the top in their industry, at this time you would most likely name Apple and Disney. Both of these companies have a large base of customers that wait on them for their next big release. How have Apple and Disney continued to grow their customer base; the level loyalty shown to both brands by their followers is fascinating. I have identified two marketing tactics that may explain the great success of Apple and Disney.

  • Pay and check your invoices online

    Pay And Check Your Affordable Internet Marketing Invoices Online With Your Geoffresh Account



    No, we have not opened up a lemonade stand as refreshing as that might sound! We have though just completed our online invoice and payment system. We have used Paypal as our portal- a trusted name in online payment security as well as transactions. 

    For those who wish to pay with cash and check, we are still accommodating that- however you will still see your invoices in our system. Simply log in and check out the new payment section that is inside of the user menu. Once there, you will be able to see your past receipts and records as well as any upcoming invoices for services rendered.

    Place your social media, rapid website development, or video marketing order today to see this system in action and help bring your brand's story to life!

  • The Force of Video


    The competition between Vine and Instagram has been the big talk of the video marketing industry this past month, and there are no signs of it slowing down.

    Recently Vine made some updates to its service and Instagram keeps rolling out their own to try to wipe out the competition. 

  • Industry News

    Geoffresh Video Director and contributor, Stephanie Jevtic

    Geoffresh Inc. Industry News

    You may be an independent business owner, unsure of where to start with web and video marketing for your brand. Start by staying current with current industry news, trends and standards at Geoffresh.com.

    If you have an established business with a solid brand reputation, but you need a fresh perspective, then you've come to the right place to get ideas to optimize your brand.

    Industry News is a bi-weekly digest on the Geoffresh News Page where you will learn about what world leaders are doing in tech industries, such as social media, internet marketing, web design and development, and the most powerful brand tool: video marketing.

    Geoffresh is not just about helping you with creating powerful videos and designing attractive websites for you, it's also meant to give you the tools and knowledge to be able to be independent and a well informed business owner.

    After all, "The true sign of intelligence is not knowledge but imagination," said Albert Einstein.

    If you have the tools but don't know how to use them to their fullest capabilities, you will never reach your full potential. Stayig informed with Geoffresh Industry News, you will learn what you've missed and stay in the loop with what's yet to come.

    Stay tuned for our first article. Next week you'll hear from Geoff himself. He'll be talking about the technical side of things, the most important part to web video marketing.

  • ABC news Made in America with Loggerhead Tools mention

    The ABC 7 Viewers Have Spoken for Loggerhead Tools!

     

    Just a few days before Christmas 2012, ABC 7 News did a follow up report on their Made in America Story. Consumers who were touched by this story went out and started buying more products that are made in America. The full ABC Christmas Special on Made in America premiered on Dec 21. 

  • Geoffresh edited video on ABC 7 Dateline

     

     

    Geoffresh Inc Edited video on ABC 7 Dateline

    On November 14th, 2012, a geoffresh edited video had appeared inside of dateline's news report. This video was the Loggerhead Tools Bionic Wrench commercial. Inside of this report, many mentions to the commerical are made as well as the competing product. Similarities were found between the commercials as well. The full story on the the Bionic wrench VS Searscan be found on the New York Times website. We also have the Loggerhead tools Bionic Wrench Spanish and the Loggerhead Tools Bionic Wrench French language Video translations

     

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