A Simple Digital Marketing Strategy Goes A Long Way
Marketing is a long game, a long-term commitment, not a campaign.
Some studies say people must be exposed to a brand’s messaging 20 times before it makes an impact. What this means is that you need to stick with your marketing and not give up so easily, but also not to put too much pressure on yourself. After all, Rome wasn’t built in a day.
What we suggest is scaling back on your existing marketing commitments and focus on the ones that you deem the most crucial. Pruning a garden generates healthy growth, right? It goes without saying for pruning your marketing tasks. There’s just no way you can do every single marketing task justice if you have too many going all at the same time. The sooner you start cutting back on your existing commitments, the faster you can complete the more important ones. Author Tim Fargo wrote, “If you doubt the power of focus, try riding two bikes simultaneously.”
How To Focus Your Digital Marketing Strategy
This activity is useful for businesses with shoe-string budgets or who those with small marketing teams of one or two people. This can be done based on personal preference (some people care more about costs than time), but the general idea with this activity is to learn which marketing tasks bring the most value to your business and also take the least amount of resources to complete.
- Make a list of all the marketing tasks you do every month.
- Study your web and advertising data.
- Identify which channels (social media, search, etc.) are your strongest, that generate the most engagement and conversions. Circle the tasks that have to do with the corresponding channels you identified.
- Make a column next to your list of tasks and write down how much time each task generally takes to complete.
- Make a third column next to your list of tasks and write down the cost each task requires (Adobe Stock graphics, advertising, etc.).
- Circle the times and costs that correspond to a task you circled.
- Number each circled task from shortest amount of time to longest.
After you’ve identified 3-5 of your most valuable tasks, redraft your marketing strategy on paper and make a point to focus on those tasks and schedule the other tasks more on a seasonal or at an as needed basis instead. This should reduce a significant amount of time, money spent, and stress for you and your team.
You’re Not Being Lazy
Now you’re down to advertising, creating your monthly newsletter, writing for you blog, are you worried that you’re not doing enough? Here’s why you’re not being lazy.
The beauty of a simple digital marketing strategy is balance, and that means being okay with not feeling overwhelmed anymore. Let the elements that draw people in and get them to click do their job, you worry about doing a great job with your products and/or services. By channeling your marketing focus on only tasks that bring you value, you are cultivating good habits that make you easier to find online without breaking such a sweat.
If you’re worried that you’re not doing enough take stock of where, how often, and how much your spending on advertising. Also, recognize that every initiative typically takes at least 6 months to show measurable progress. If you're relying more on organic versus paid marketing initiatives you'll definitely see a difference in how fast you receive calls or e-mail.
Be patient, trust the process, and give yourself a break. You’re doing the best you can and if you need a helping hand with executing your marketing, give Geoffresh a call. Our team is happy to be of service for your digital marketing needs.