On March 11 of this year, 2014, Geoffresh Productions became incorporated.
We are proud to reveal our brand's new logo.
When Geoffresh Productions was founded in 2007, the public was more aware of online marketing but it was still secondary to the number one traditional platform for marketing and advertising: broadcast television. It's no surprise that this past year, online marketing and advertising has surpassed broadcast television for the first time.
Last year spending on online marketing totaled $42.78 billion in revenue. You will find the full year report for 2013 in the Interactive Advertising Bureau's (IAB) annual internet advertising revenue report. When you click the link you'll find that you can access every report going as far back as the first one conducted in 1996, and it will really open your eyes seeing how online marketing and advertising grew in 18 years.
“The news that interactive has outperformed broadcast television should come as no surprise. It speaks to the power that digital screens have in reaching and engaging audiences. In that same vein, the triple-digit growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives throughout the day, as well as their critical importance to cross-screen experiences.”
— Randall Rothenberg, President and CEO, IAB
What has elevated online marketing is the instantaneous, intimate, and interactive nature of the internet. You've heard "the medium is the message" and phrases of that sort, but its how the medium meets the person at the other end that matters. Jeffrey F. Rayport wrote in the Harvard Business Review that the real medium is the human experience.
That's what we're after, we're after making an impression and capturing someone's attention, with the goal of engaging them. How we can engage people online is only limited by our ability to understand and learn what excites and interests people. What captures peoples attention is what is relevant and valuable to them.
Geoffresh Inc. is the same small business that you've always known and been able to trust and rely upon, but now this one man show is a partnership with even more spark than before.
Our mission is to offer marketing and digital media solutions that appeal to the human experience. We believe that every business has a story to tell and we want to help bring it to life. Our strength is our strategy for engaging people with a product or brand in a fresh and informative way. Whether through a promotional video, an interactive website or through social posts, our goal is to engage the audiences we reach in a way they've never been approached before.