Data Driven Digital Marketing

Mystery of Aloof Companies

Some companies are mysterious if not a little bit aloof in the way they don't overly advertise or promote themselves. It could be that their business strategy enables them to not need to expend finances on publicity, commercials, ads, or online marketing. It might seem peculiar, but for some businesses their success actually benefits from solely word-of-mouth advertising. It's a cache you could say, and one of the companies of our time that is a perfect example of this strategy is Costco.

CNBC put Costco's strategy this way "breaking all the retail rules." Costco doesn't rely on "frills" as it was put in the article, frills referring to not only looks but also the way that Costco doesn't try to bring attention to its superstore brand in the way other stores and businesses do. Costco was established in 1983 by James Sinegal and Jeffery Brotman. Costco has relied on the confidence of their members to speak well of the brand. Not only that, Costco believes in their products and the unique experience their stores offer people. If you're unfamiliar with Costco, I recommend you read an article from Business Insider which goes through each step of Costco's unorthodox strategy. One of the strategy's named was Costco's zero advertising. The writer Ashley Lutz said "By not advertising, Costco saves two percent of its budget each year and can invest more in employee pay and benefits."

Related Articles

What Does It Mean To Be Data Driven? What Does It Mean To Be Data Driven?
Why Are We A Data Driven Digital Marketing Agency? Data has always been a driving force here at Geoffresh. To us being data driven means taking...
Geoffresh Walks In 2017 Tinley Park Holiday Parade Geoffresh Walks In 2017 Tinley Park Holiday Parade
2017 Tinley Park Holiday Parade of Lights December 3rd, 2017 the twentieth Annual Tinley Park Holiday Parade of Lights took place. The culmination...

Doesn't that statement make you think of Starbucks or WholeFoods? It's hard to name more than 3 brands like Costco, Starbucks, and WholeFoods, that are recognized as being very good to their employees. Read about some of the stellar ways these brands take care of their employees here. However, notice how Costco does not engage in advertising and publicity like Starbucks and WholeFoods. Costco actually has for a long time had a very strict social media policy. That might all change.

Quietly, Costco has started to fill out their online presence starting first with a Facebook Page in the hopes of attracting younger shoppers. They are behind stores like Target, Walmart, and the like with their social media performance, but they know that in the long term, social media will help them reach the elusive millennial audience in a way that other forms of advertising cannot.

That's right, Costco is recognizing that as dependable as their main customers are (average age of a Costco member is in the Baby Boomer range), their future lies with the next generation of customers too.

As an online marketing corporation, we at Geoffresh Inc. recognize that some clients don't want frills, they want to authentically put themselves out there. However simple the request, for example to create just one commercial, or to manage one social media profile with only one post every week, or to just create a website so that they are taken more seriously, it's what the client needs. Every business is different and needs different things when it comes to marketing themselves online or on television. That's why we always meet with a potential client to learn where they are, what's worked for them in the past, and how we can help them boost themselves. Not every business wants a lot in terms of marketing and advertising, some businesses like Costco carefully craft a brand image and cache that is unique and doesn't need to be everywhere you go to get new business.

Related Articles

How To Not Let Employee Social Media Use Affect Your Business How To Not Let Employee Social Media Use Affect Your Business
Educate your employees about social media instead of policing them.  If you're a business owner these are scary to you: disclosure of...
"Is Social Media A Waste of Money?" Put To The Test
Is Social Media A Waste of Money? Background This past summer we almost lost the love of our life, our puppy Sammie. You can read about how she...


Let our Internet Marketing Agency And SEO Web Design Company help your business get known.  

Contact us today to get started on your successful marketing campaigns.

  • All
  • Affordable Internet Marketing
  • Internet Marketing Consulting
  • SEO Content
  • SEO Web Design
load more hold SHIFT key to load all load all

Signup For SEO Web Design News

Subscribe to our mailing list to read our insights on Data Driven Digital Marketing