No More B.S. SEO

False Positives

Sometimes a positive change in your website ranking can be attributed to an update to the core search engine ranking algorithm. That's not uncommon, take for instance the Phantom update

Backlinking to authority websites that end in .edu or .org is very 1999, and no longer relevant to how search engines like Google do rank factoring. It is the clicks your listing earns that factor into your webpage's ranking.

Research and Patents 

The information retrieval literature out there is staggering and a great place to start if you are looking for proof and validity of a claim or promotion by an agency or individual who does search engine optimization (SEO). Here are just a few:

Beware of Black-hat SEO Tactics

Here's a list of the most consequential black-hat tactics you want to watch out for, that some digital marketers might say are good ideas. 

Keyword Stuffing

Spammy Footer Links

Tag Stuffing 

Cloaking

Over-Optimizing Keyword Anchor Text

Content Swapping


Black-hat tactics sound a lot like magical thinking. They purport feats of SEO in short periods of time, but if you need help in detecting B.S. from an expert don't hesitate to call us.

Let our SEO Web Design Company help your business get known.  

Contact us today to get started on your SEO Website.

Thursday, October 10, 2019 Geoffrey Pyrzynski News 57
Website Caching For Decreased Loading Times. Caching is the saving of specific elements on your website so they do not need to be "re-built". This can be very effective in speeding up your website as these elements do not need to be regenerated.
Monday, September 30, 2019 Geoffrey Pyrzynski News 115
Optimizing Website Speed - A Recommendations Guide To Increasing Website Loading Speed While you are building your website, it's important to consider how it navigates and looks, but also how it performs in terms of speed. While you can always remove items from your webpage and be cognizant of what items to load on the page, there are a few techniques that can help your webpage still have all of the items needed on it and still run fast.
Tuesday, August 06, 2019 Geoffrey Pyrzynski News 323
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 259
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 376
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising.
Monday, May 20, 2019 Geoffrey Pyrzynski News 352
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 434
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 517
How Marketing Works With Press Coverage To Boost Traffic To A Website In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 732
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 8696
Digital Communication Today
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A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 778
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow.

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