No More B.S. SEO

 

False Positives

Sometimes a positive change in your website ranking can be attributed to an update to the core search engine ranking algorithm. That's not uncommon, take for instance the Phantom update. 

Backlinking to authority websites that end in .edu or .org is very 1999, and no longer relevant to how search engines like Google do rank factoring. It is the clicks your listing earns that factor into your webpage's ranking.

Research and Patents 

The information retrieval literature out there is staggering and a great place to start if you are looking for proof and validity of a claim or promotion by an agency or individual who does search engine optimization (SEO). Here are just a few:

• https://arxiv.org/ftp/arxiv/papers/1301/1301.6705.pdf
• http://www.cs.bham.ac.uk/~pxt/IDA/plsa.pdf
• http://www.cse.msu.edu/~cse960/Papers/LSI/LSI.pdf 
• http://www.internetnews.com/IAR/article.php/2195901/Google+Scoops+Up+Applied+Semantics.htm

Beware of Black-hat SEO Tactics

Here's a list of the most consequential black-hat tactics you want to watch out for, that some digital marketers might say are good ideas. 

• Keyword Stuffing
• Spammy Footer Links
• Tag Stuffing 
• Cloaking
• Over-Optimizing Keyword Anchor Text
• Content Swapping

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Black-hat tactics sound a lot like magical thinking. They purport feats of SEO in short periods of time, but if you need help in detecting B.S. from an expert don't hesitate to call us.