Before Modern Family's "Connection Lost" episode there was a little known short film produced by Geoffresh Inc. that experiemented with storytelling as told through Mac back in 2012.
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- Written by: Stephanie Pyrzynski
This year's Oscars is on another level. Last year's ceremony was so successful, the academy has gone all out to create a strong and engaging social media campaign.
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- Written by: Stephanie Pyrzynski
Read more: Oscars Go Social Media In A Big Way - Guaranteed to Nail it?
Battle For The Net Over Net Neutrality - Cause Marketing
Net neutrality is a very important cause, but I want to talk about the amazing job done by the entities who built the platform for the Battle For the Net digital campaign.
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- Written by: Stephanie Pyrzynski
Read more: Cause Marketing Done Right: Examining 'Battle For the Net'
What Super Bowl Commercial Lists Do For Brands And Audiences
Every year around the Super Bowl we see lists like these pop up: The 'Top' or 'Best' or 'Most [insert adjective]' Super Bowl Commercial(s) of All-Time/Year/Decade, etc. The main reason these lists pop-up (seemingly everywhere) is part commercial and part cultural. So why does it still matter to make a list when everyone has a different favorite Super Bowl commercial?
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- Written by: Stephanie Pyrzynski
Read more: Super Bowl Commercial Lists: What They Do For Brands and Audiences
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