Case Study:
SEO Website Design For A Dental Practice
July 2017
Read about how we helped a dental practice generate more patient visits to their brick-and-mortar business through a redesign of their practice website. We were able to fully redesign the client's website with an SEO-first approach to attract people who were searching for their services in a very competitive location.
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- Written by: Stephanie Pyrzynski
Case Study:
Building a Brand Roadmap for Successful Social Media Reputation Management for a Healthcare Organization
June 2017
SEO is the corner stone of an effective website, but social media is the corner stone of a successful online brand image. We were able to help a healthcare organization turn the boat around for their online image by developing a brand roadmap for online reputation management and helping them set up and manage all aspects of their social media profiles. This case study covers the first year (2015) of our ongoing work with our client on their social media reputation and programs.
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- Written by: Stephanie Pyrzynski
Case Study:
Improving the Health of a Healthcare Institution’s Website
October 2016
Enhancing your online presence starts with having a healthy website. Healthcare's adoption of digital technologies to improve healthcare access, clinical outcomes and workplace productivity is no surprise. Recognizing the value, potential and return-on-investment in web analytics, there's been a quiet data-revolution taking in place in healthcare. A website presents huge opportunities for better understanding, engaging and reaching current and potential patients.
This particular healthcare institution asked us to study their website infrastructure and give recommendations that would enhance their online presence and inform their digital strategies.
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- Written by: Stephanie Pyrzynski
Google Expanded Text Ads SEM Case Study
August 2016
In August of 2016, google had released an update to its standard text ads. These took the ads from a single headline of 25 characters, and two description lines of 35 characters to two headlines at 30 characters and a single description line at 80 characters. This was a major change that came with the claim that CTR could increase dramatically. We decided to test it out to see if there is a massive performance increase with these ads. We approached some of our existing clients to try out the new format to see if there was an increase in performance.
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- Written by: Geoffrey Pyrzynski
Inc.