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Google Expanded Text Ads SEM Case Study


In August of 2016, google had released an update to its standard text ads. These took the ads from a single headline of 25 characters, and two description lines of 35 characters to two headlines at 30 characters and a single description line at 80 characters. This was a major change that came with the claim that CTR could increase dramatically. We decided to test it out to see if there is a massive performance increase with these ads. We approached some of our existing clients to try out the new format to see if there was an increase in performance. 

 

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Case Study: Search Engine Marketing (SEM) Advertising Case Study For Local Entertainment Business 

SEO Web Design Case Study For HTTP2 Performance Enhancements

Geoffresh Inc HTTP2 Case Study

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