10 Year Business Anniversary

Are the words you live by also the words you work by? For us we always try our best to keep things fresh, both in the client work and non-client work we do at Geoffresh. Ten years down the road, that goal still holds true because we're nothing like we were back in 2007.

Green sapling in hand

What's in a name that would smell as fresh?

Did you know that back in 2007 Geoffresh was a video production house that went by the name Imperial Hawk Productions? What you know now as the digital marketing/internet marketing agency based in the Chicago southwest suburb of Tinley Park, offering search engine optimization, social media, search engine marketing and branding services started by offering video production services exclusively.
video production sony geoffrey pyrzynski
"Keep it simple, keep it honest, keep it fresh." — Geoffrey Pyrzynski 

"A good marketing company will have an ability to engage with your company and its clientele, and have transparent reporting and a willingness to do things differently to achieve results. Accredited marketers won’t make unreasonable, illogical or boastful promises. They will make realistic and accurate assertions, then work hard to fulfill those goals. In marketing, as in elsewhere in life, if it sounds too good to be true, then it probably is."

Source: Russell Burnett for Forbes originally published online May 2, 2017

Imperial Hawk Productions was the brainchild of a student of Business Administration and Computer Science with a passion for video storytelling, namely Geoffrey Pyrzynski. His research at the University of Illinois at Chicago on content management systems caught the notice of Google but he didn't want to pursue Silicon Valley. He wanted to pursue bringing digital marketing and technology to businesses in his hometown. To start he focused on showcasing what could be done on a lighter budget with video production.

ˈJēf-frēsh

Geoffresh stands for Geoff the person and fresh for our shared approach and philosophy. In a field where innovation is a constant, learning is a must to keep our skills fresh and staying at the cutting edge of digital trends a necessity to provide the most efficient solutions to our client needs. In ten years we've seen a change in how small and mid-size businesses perceive and feel about digital marketing and internet marketing. They understand that it's not necessarily an expensive or unattainable investment and a large part of that has to do with marketing agencies like ours, who have brought digital down-to-earth and helped our clients understand and feel comfortable with what is largely unfamiliar.
 

Appealing to the Human Experience

Understanding the human experience and applying that to how you develop and market a brand differentiates successful businesses from unsuccessful businesses, big and small. Big budgets and beautiful content don't guarantee sales. Connecting with people, in ways that genuinely affect them, long term builds trust and affinity for your business.  

Why the Human Element Matters in Digital Marketing

The various perspectives an individual may hold and the factors that lead to those views and feelings impacts how they interpret marketing put in front of them. Marketing should not be annoying, it should introduce something in a way that reflects and touches the interest and drive of its intended audience. Marketing that appeals to the human experience is a big part of how we continually deliver fresh content and ideas to our client businesses. Appealing to the human at the other end of their message gives them the best chance at standing out from their competition, so that they have the best chance to gain new and sustaining business.

So that's what we've been doing for ten years, and we're going to keep helping people achieve the full potential of their businesses. 

 

 

Let our SEO Web Design Company help your business get known.  

Contact us today to get started on your SEO Website.

Thursday, October 10, 2019 Geoffrey Pyrzynski News 57
Website Caching For Decreased Loading Times. Caching is the saving of specific elements on your website so they do not need to be "re-built". This can be very effective in speeding up your website as these elements do not need to be regenerated.
Monday, September 30, 2019 Geoffrey Pyrzynski News 115
Optimizing Website Speed - A Recommendations Guide To Increasing Website Loading Speed While you are building your website, it's important to consider how it navigates and looks, but also how it performs in terms of speed. While you can always remove items from your webpage and be cognizant of what items to load on the page, there are a few techniques that can help your webpage still have all of the items needed on it and still run fast.
Tuesday, August 06, 2019 Geoffrey Pyrzynski News 323
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 259
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 376
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising.
Monday, May 20, 2019 Geoffrey Pyrzynski News 352
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 434
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 517
How Marketing Works With Press Coverage To Boost Traffic To A Website In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 732
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 8696
Digital Communication Today
Monday, December 03, 2018 Stephanie Pyrzynski News 939
A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 778
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow.

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