Is it always appropriate to engage in memorializing a dead celebrity as a brand or business entity?

When it comes to engaging in popular topics as a brand or business entity, you must tread carefully. 


The death of a well-known person or celebrity death doesn't usually relate to a product or service, unless the deceased person was a spokesperson or in some way involved in your brand or business at one time. Or perhaps your business is about dead celebrities. Either way, it is unlikely that it will do much of anything for you except bring you some more exposure and engagement on social media for that short period of time when the death of the celebrity is fresh in the public's mind.

There's a fine line between paying respects and being opportunistic.

January 11th, 2016 was the beginning of a frenzy of memorials on social media. Not one, but several well-known people passed away in that single week. David Bowie, Alan Rickman (both of whom were eerily the same age of 69 when they passed),  and more received tributes, retweets, video compilations, collages, and more. The memorializing frenzy began the morning of January 11th. Within 4 hours of the announcement of David Bowie's death Twitter saw over 2.3 million tweets memorializing Bowie.

Social media is one way to build relationships and attract new customers to your business or brand.  

It's natural to think we know a person for whom we admired from a far, especially if they had a long career. Part of what explains the frenzy of memorials is that when we become a fan of someone, even a brand or business, we form a relationship with them. Part of what you as a brand or business entity are looking to do is to form relationships with people. In order to retain and prompt new relationships you need to persuade an attachment. 

The conversations you choose to engage in on social media can hurt or help your brand or business entity's image and reputation quickly. It seems harmless to post a photo and pay a tribute to the well-known person who passed away, but some brands don't understand limits or what is inappropriate.


 Do you really want to be seen as a brand leading a sort of funeral processional on social media or one trying to profit off people's grief by sticking your product in a tribute? 

A brand has to know how it defines itself, how it wants others to define it.

No this isn't becoming one of those posts on the psychology of colors in brands, but it is timely that it should be 'Blue Monday' today. A bit mythic and pseudoscientific, the origins of this day are in a press release. Blue Monday is based on an equation created by Dr. Arnall Cardiff for Sky Travel company in 2005.

The content you distribute can either make your company look foolish, offensive, or brilliant. The worst part is that its hard for people to forget what you posted when "people can copy or download it, change and remediate it, even upload and repurpose it” (Thomas McMullan, Alphr).

Social media is changing the way we think about death and how we talk about it. It's alright for people to share about their favorite rock star or actor, but a company has to think before it shares. 

“There can be great difference in what is seen as the right, genuine and respectful way to mourn, in comparison to what others consider to be transgressive. New media [and] digital technologies are just entering into these conversations.” - Dr. Selina Elis-Gray (researcher)

What do you stand to lose for posting about the passing of Dan Haggerty? Not much, but what if your company is straight-laced, will it seem out of place to post a #RIP for an actor whose famous for playing a mountain man? David Bowie might be too controversial for a conservative brand to post about. Sometimes trying to be popular can alienate your specific audience. Some brands, like Coca-Cola for example, didn't post anything related to the deaths reported the week of January 11th. On the other side of the spectrum we have a company like Time Warner Cable posting about how their on-demand music channel called Music Choice is playing David Bowie music on January 12th as a special tribute.

Getting caught for monetizing off a dead celebrity makes you fair game for a lawsuit.

There's paying homage to a dead celebrity in the hopes of getting more visits to your website or to get exposure to potential customers free and easy, and then there is blatantly profiting. As shared above, Crocs posted a self-serving tweet that was attacked so strongly by fans for its insertion of one of its shoe products that their post was taken down within 20 minutes. Publications have received 

"20 articles written by battery hens with journalism degrees all posted before lunch, each discussing in 200 words or less a separate minutia of a person’s life in order to multiply advertising profits? That’s grim." - Tom Mendelsohn (NewStatesMan)

Being dead doesn't make you fair game to use. The estate executors of legendary celebrities like Elvis and Marilyn Monroe will protect the use of their name, image, likeness, or material. Dead celebrities is a big business and executors don't take wrongful exploitation of their loved ones lightly. Most brands or business entities are cautious and aren't looking to commit copyright infringement. However posting a tribute about a dead celebrity isn't a totally innocent action.

When you post something you know is a 'hot topic' chances are good that you are looking to catch some eyes by using that hashtag of the moment. What you post says more about you to people than you realize. Sometimes, it makes you look better by not engaging in every topic of conversation on social media. It shows you know your brand. 

If you need help with your social media strategy contact us if you are interested in Geoffresh Inc. social media consulting or social media management

Image Source:

Essay on Modern Medical Education, No. 1
The Alarm, or the Kirk Yard in Danger
From Vol. 1, no. 6: Northern Looking Glass
18th August 1825

Image Edited by Stephanie Pyrzynski

Tuesday, August 06, 2019 Geoffrey Pyrzynski News 87
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 123
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 222
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising. It's literally losing out on opportunities to tweak your user experience, make your content marketing strategy more impactful, save time, the list goes on. And this is all because there were no measures set in place to grab data from these various sources such as their website, social media, and online advertising campaigns. Here's what we do to help those businesses to better how they measure so as to be able to benchmark and be more strategic with their internet marketing.
Monday, May 20, 2019 Geoffrey Pyrzynski News 229
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 310
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 373
How Marketing Works With Press Coverage To Boost Traffic To A Website Back in late 2016 I wrote about PR's role in digital marketing , how the two concentrations now overlap in terms of skill-sets and what they do day-to-day. But still, as I said in the article, they have distinct strengths which helps the other achieve their goal, "Where PR excels in storytelling, marketing excels in reaching and targeting." In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 594
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 5448
Digital Communication Today Where have you heard these before? "This is a very complicated world, it’s a very noisy world." "We live in an increasingly noisy world." The first quote was said by none other than Apple founder Steve Jobs in 1997. The second quote comes from Lonnie Mayne , President at customer experience (CX) optimization platform InMoment and founder of Red Shoes Living. I bring these two quotes up because I've been thinking a lot about what's missing in digital communication today.
Monday, December 03, 2018 Stephanie Pyrzynski News 767
A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 664
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow. Using the findings from the SEO research influences the design decisions of the website. SEO has to work with the technology of the website, and this means that the actual use of the website such as purchases, appointment scheduling, contact forms, user forum, etc. have to work together with the SEO findings in order to make the user experience easy and intuitive.
Monday, October 22, 2018 Geoffrey Pyrzynski News 722
Does this top metric that businesses look at "Time On Site," really matter? One of the top line metrics that businesses look at is "Time On Site", or average session duration. It's a unique value that tells you how long the average user is spending on your website. How important is this metric? In the overall business objective of increasing sales, signups, or contacts, how does this metric stack up?
Monday, September 24, 2018 Stephanie Pyrzynski News 787
The Fresh New Sponsors of Tinley Park Oktoberfest 2018, Geoffresh The weekend of September 21st thru September 23rd, 2018 the Tinley Park Chamber of Commerce hosted its second annual "Tinley Park Oktoberfest." Geoffresh sponsored the biergarten and entertainment this year, the weather was blue skies and sunshine everyday with cool and comfortable spring temperatures. The festival is aims to have something for everyone, and music and dance play a big part in the annual event. Traditional oom-pah and polka musicians entertained festival-goers, and Bavarian and German figure dancing was on display.

Signup For SEO Web Design News

Subscribe to our mailing list to read our insights on Data Driven Digital Marketing