How Switching to HTTP2 Enhances Website Performance

With its increasing adoption amongst website owners, HTTP2 has been in the headlines frequently in the past few months. Always in step with new technology, we used our business website www.geoffresh.com as a test bed to see what we would find in terms of benefits and potential pitfalls for our website performance. 

What is HTTP2?

HTTP2 is the newest take on the HTTP Protocol. The last time the HTTP protocol was updated was back in 1999 with HTTP 1.1. With close to 17 years of time between updates (and in a digital age 17 years is an eternity) it was time to change it up.

With websites becoming more and more hefty, web developers were challenged with how to get their great content to their visitors, while making sure it works on their tablet, mobile device, and desktop computers. With increasing server load demands, it was hard to have a sparse website with just the data the visitors needed, they would also have to factor in branding, large images, video, GIFs, and make sure that everything looked great to the visitor. 

With HTTP2, the developers could breathe a sigh of relief as the speed could help get all that great content to their visitors quickly - allowing for them to push the envelope further for larger amounts of data to be displayed on the website in more interesting ways.

HTTP2 and SEO Effects

With the speed increase, it is expected that HTTP2 could help with SEO. One of the ranking factors published by the search engines is a page speed score. This score can help bump a website up a search ranking or two or send it flying down to the bottom. This is because users do not want to wait 10 seconds for a page to load. The search engines want to make sure they are giving not only the correct data searched for, but also to ensure they are sending visitors to websites with good user experience. After all, would you trust a friend if they sent you to a restaurant that had the food you wanted but you had terrible service that took forever to get you what you wanted?

Geoffresh HTTP2 Test Results

We have an HTTP2 case study that details the effects that we are currently experiencing. The bottom line is that we have seen a performance increase in both the server performance on desktop, mobile, and tablet, as well as a slight SEO increase in our target. 

Some details are:

  • 92% decrease in TTFB
  • 35% decrease in page load time
  • 94% score on page speed tests
  • 83% score on YSlow tests

A Great Innovation That Can Increase Site Speed and SEO Efforts

So far, there has been a large performance increase and a small SEO increase. At the time of this writing, the test has been going on for about 2 weeks. I would expect SEO performance to increase slightly over time.  

Contact us to get your business a website using HTTP2 technology! 

Tuesday, August 06, 2019 Geoffrey Pyrzynski News 87
The Dangers Of An Over Optimized Website Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast ? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?
Monday, July 29, 2019 Stephanie Pyrzynski News 123
2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.
Monday, June 10, 2019 Stephanie Pyrzynski News 222
How To Make Your Digital Measurement Better A mistake we run into time and time again with different businesses is poor measurement, whether it be with their website, social media, and/or online advertising. It's literally losing out on opportunities to tweak your user experience, make your content marketing strategy more impactful, save time, the list goes on. And this is all because there were no measures set in place to grab data from these various sources such as their website, social media, and online advertising campaigns. Here's what we do to help those businesses to better how they measure so as to be able to benchmark and be more strategic with their internet marketing.
Monday, May 20, 2019 Geoffrey Pyrzynski News 229
Is it OK to change the page text for SEO? One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.
Monday, April 29, 2019 Stephanie Pyrzynski News 310
Where Your Business Is At Factors Into What Type Of Promotion You Should Try and How Much to Execute Digital has created a shift in industries, so now the way to win more business has become more exciting and unpredictable.
Thursday, March 14, 2019 Stephanie Pyrzynski News 373
How Marketing Works With Press Coverage To Boost Traffic To A Website Back in late 2016 I wrote about PR's role in digital marketing , how the two concentrations now overlap in terms of skill-sets and what they do day-to-day. But still, as I said in the article, they have distinct strengths which helps the other achieve their goal, "Where PR excels in storytelling, marketing excels in reaching and targeting." In this article I want to show, using a personal example, how the right press can help your website reach more people by using principles from PR and digital marketing.
Tuesday, February 26, 2019 Geoffrey Pyrzynski News 594
In SEO Web Design, It's OK to use No Index on some pages Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?
Monday, January 07, 2019 Stephanie Pyrzynski News 5448
Digital Communication Today Where have you heard these before? "This is a very complicated world, it’s a very noisy world." "We live in an increasingly noisy world." The first quote was said by none other than Apple founder Steve Jobs in 1997. The second quote comes from Lonnie Mayne , President at customer experience (CX) optimization platform InMoment and founder of Red Shoes Living. I bring these two quotes up because I've been thinking a lot about what's missing in digital communication today.
Monday, December 03, 2018 Stephanie Pyrzynski News 767
A Simple Digital Marketing Strategy Goes A Long Way Marketing is a long game, a long-term commitment, not a campaign.
Monday, November 19, 2018 Geoffrey Pyrzynski News 665
What is SEO web design or search engine optimized web design? SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow. Using the findings from the SEO research influences the design decisions of the website. SEO has to work with the technology of the website, and this means that the actual use of the website such as purchases, appointment scheduling, contact forms, user forum, etc. have to work together with the SEO findings in order to make the user experience easy and intuitive.
Monday, October 22, 2018 Geoffrey Pyrzynski News 722
Does this top metric that businesses look at "Time On Site," really matter? One of the top line metrics that businesses look at is "Time On Site", or average session duration. It's a unique value that tells you how long the average user is spending on your website. How important is this metric? In the overall business objective of increasing sales, signups, or contacts, how does this metric stack up?
Monday, September 24, 2018 Stephanie Pyrzynski News 787
The Fresh New Sponsors of Tinley Park Oktoberfest 2018, Geoffresh The weekend of September 21st thru September 23rd, 2018 the Tinley Park Chamber of Commerce hosted its second annual "Tinley Park Oktoberfest." Geoffresh sponsored the biergarten and entertainment this year, the weather was blue skies and sunshine everyday with cool and comfortable spring temperatures. The festival is aims to have something for everyone, and music and dance play a big part in the annual event. Traditional oom-pah and polka musicians entertained festival-goers, and Bavarian and German figure dancing was on display.

Signup For SEO Web Design News

Subscribe to our mailing list to read our insights on Data Driven Digital Marketing