The Emperor’s New Clothes Gets A Modern Twist....This Time With Websites

A few weeks back I was a bit surprised at some of the conversation in a meeting between a client, their web dev firm, and us —their SEO team. It was a bit shocking to hear the following:

Details: Written by: Geoffrey Pyrzynski; Published: April 25, 2022

What is Google Analytics 4 (GA4)?

Google Analytics 4, or GA4 for short, is the fourth version of the Google Analytics platform. The previous version (known as Google Analytics Universal Analytics) has been used since October of 2012. Since Universal Analytics is now 10 years old, Google is looking to upgrade the platform to a new, more modern platform.

Details: Written by: Geoffrey Pyrzynski; Published: March 29, 2022

What Happens When You Don’t Build In SEO During A Website Transition?

Details: Written by: Geoffrey Pyrzynski; Published: February 27, 2022

WordPress VS Joomla: Our Personal Opinions With These Platforms

This is an opinion piece on WordPress VS Joomla. In our series of articles on individual CMS platforms, about the strengths and weaknesses of WordPress and the strengths and weaknesses of Joomla—Now we would like to give our personal takes on the platforms and which we like to work with the most.

Read Stephanie and Geoffrey Pyrzynski's opinions on these two platforms.

Details: Written by: Geoffrey Pyrzynski; Published: January 28, 2022