This article was originally published in PR News' first volume of Google for Communicators Guidebook, August 2017.
Read more: Stephanie Pyrzynski a Contributing Author in Google Guidebook - SEO
Digital audits have become a high-demand digital service over the past ten years. One of the reasons is because many times they can reveal holes in your current digital programs and efforts.
Although they are not impossible for a regular person to do, the biggest obstacles businesses face in auditing their current digital efforts (or the work of their agency or consultant's work) are:
Read more: Digital Audits for Your Business - Geoffresh Consulting
We've become so adept at using digital tools like apps, smartphones and social media that most of us think we can figure anything out on our own. Why then, with our daily use of digital tools and applications, would a company need to enlist the services of an Internet Marketing Agency?
Read more: When to Enlist the Help of an Internet Marketing Agency
Inc.