Digital audits have become a high-demand digital service over the past ten years. One of the reasons is because many times they can reveal holes in your current digital programs and efforts.
Although they are not impossible for a regular person to do, the biggest obstacles businesses face in auditing their current digital efforts (or the work of their agency or consultant's work) are:
Read more: Digital Audits for Your Business - Geoffresh Consulting
We've become so adept at using digital tools like apps, smartphones and social media that most of us think we can figure anything out on our own. Why then, with our daily use of digital tools and applications, would a company need to enlist the services of an Internet Marketing Agency?
Read more: When to Enlist the Help of an Internet Marketing Agency
Sometimes a positive change in your website ranking can be attributed to an update to the core search engine ranking algorithm. That's not uncommon, take for instance the Phantom update.
Google now has a new ad type called "call only ads" that have a unique ability to only allow the searcher to tap on your ad to call your phone number directly. With mobile searches now outnumbering desktop searches, this type of ad will show up to the smart phone users that are now eclipsing the desktop users who are unable to make a phone call. This type of ad makes sense as users will be able to get to the business or service they are searching for faster. - or does it? We put these new ads to the test with a few of our SEM clients offering them the opportunity to try this new advertising option.
Inc.