Case Study: 

Improving the Health of a Healthcare Institution’s Website

Geoffresh Inc. 

October 2016

Enhancing your online presence starts with having a healthy website.  

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Google Expanded Text Ads SEM Case Study


In August of 2016, google had released an update to its standard text ads. These took the ads from a single headline of 25 characters, and two description lines of 35 characters to two headlines at 30 characters and a single description line at 80 characters. This was a major change that came with the claim that CTR could increase dramatically. We decided to test it out to see if there is a massive performance increase with these ads. We approached some of our exisiting clients to try out the nw format to see if there was an increase in performance. 

 

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Case Study: Search Engine Marketing (SEM) Advertising Case Study For Local Entertainment Business 

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