Brand fatigue can negatively impact marketing strategy, here are four tips for how to avoid it.

Understanding The Risks That A Social Media Policy Brings

Even as social media presents new business opportunities, many organizations are still struggling to embrace it for fear that it puts their reputation at risk. Social media policy creation is touted as one way to manage online reputation risks, but in reality a social media policy isn't full-proof.

A day in the life of Geoffresh’s Pointer at the office.

Sammie, a black-and-white Pointer/Jack Russell terrier mix, owned by Geoffrey and Stephanie Pyrzynski, is the hardest working dog in digital marketing. In honor of Take Your Dog to Work Day, we thought it would be fun to let Sammie take over for the day and show you what a typical workday is like. 

Social media helps your business form new connections with potential customers you never thought you could reach.

Social media has become a huge part of how people connect with each other and brands!

Is it always appropriate to engage in memorializing a dead celebrity as a brand or business entity?

When it comes to engaging in popular topics as a brand or business entity, you must tread carefully.  

The death of a well-known person or celebrity death doesn't usually relate to a product or service, unless the deceased person was a spokesperson or in some way involved in your brand or business at one time. Or perhaps your business is about dead celebrities. Either way, it is unlikely that it will do much of anything for you except bring you some more exposure and engagement on social media for that short period of time when the death of the celebrity is fresh in the public's mind.

 When it comes to being productive in business, we first look at time don't we? 

Case Study:

The Value of Search Engine Optimization for a Specialty Steel Manufacturer

December 2015

Search Engine Optimization (SEO) is the corner stone of an effective website. We were able to help a specialty steel manufacturer gain new business through search optimizing their website. This case study involves the data from the first 4 months of our continued service to the client.

Case Study:

The Value of Search Engine Optimization for an Industrial Supplier

December 2015

Search Engine Optimization (SEO) is imperative in ensuring the success of a business website. Online ads are seen as obtrusive and annoying, people quickly learn how to close them and avoid them.

Defining Business Success Is Difficult These Days

Since technology has disrupted all industries how profit is made has changed. How success is defined has changed too.

To use link building strategies or not to use them, that is the question?

Are tech companies and social platforms to become media giants?  

A week full of announcements: Verizon acquires AOL for $4.4 Billion; Facebook partners with 6 publications for launch of their new tool for publishers, called Instant Articles. We are seeing the collaboration of companies from different fields so frequently these days, a sign of a new era for society. Companies rise and fall, but the rise of tech companies and social platforms as leaders of media is quite the feat. The question is, what value do they see in getting involved with older companies who need them more?

How The 2015 Oscars Showed That Social Media Is Replacing The Oscars

Before Modern Family's "Connection Lost" episode there was a little known short film produced by Geoffresh Inc. that experiemented with storytelling as told through ‪Mac back in 2012.

Battle For The Net Over Net Neutrality - Cause Marketing

Net neutrality is a very important cause, but I want to talk about the amazing job done by the entities who built the platform for the Battle For the Net digital campaign.

What Super Bowl Commercial Lists Do For Brands And Audiences

Every year around the Super Bowl we see lists like these pop up: The 'Top' or 'Best' or 'Most [insert adjective]' Super Bowl Commercial(s) of All-Time/Year/Decade, etc. The main reason these lists pop-up (seemingly everywhere) is part commercial and part cultural. So why does it still matter to make a list when everyone has a different favorite Super Bowl commercial?

 Have you noticed something strange with YouTube - It's broken! 

Has YouTube's update system broke? Or is there some sort of new setting that we have to check to ensure we are getting all of the updates?

Why It Doesn't Pay to Cheat in Social Media: Instagram Deletes Fake Accounts in System Cleaning - Celebrities Lose Face

 It was the cry heard across the world as millions of Instagram accounts were deleted yesterday. Just kidding. Yesterday Instagram initiated a cleansing of their system, deleting millions of fake accounts.

A Brief Look into what Makes Karen's Flower Barn work.

For this month’s article, we wanted to shine a spotlight on a small business that has helped us decorate our home beautifully - Karen’s Flower Barn.

Apple's Great Expectations: What happened to showing us what we never could have imagined?

I must say that I was really excited about this year's Apple Announcement. Like many of us, I've come to expect the exceptional from Apple because they've surpassed expectations for over a decade. Why did this year's event have so much anticipation?