Geoffresh Ranked 5th In Agency Spotter Top 15 Web Development Firms In Chicago List

Geoffresh was honored this month by being included in Agency Spotter's Annual rankings of the top agencies and firms in several categories!

Here are which top spots we earned:

The Death of 'Just Google It'. The New Reality Of Search

For years, the “SEO is dead” debate has circulated in marketing circles—yet we all crawl back to it and continue to use Google for researching, marketing and advertising. But now more than ever before, the uncertainty of the future of SEO and digital marketing has marketers increasingly nervous. Here's what's been going on.

What Businesses Can Learn From Charli XCX's 'brat green' Color Marketing Strategy 

In a world saturated with other brands and businesses vying for attention every second, standing out can feel like finding a needle in a haystack. But there are tried and true marketing strategies that can anchor your place in people’s minds, and don’t have to cost you a penny. We saw one of those strategies exemplified this summer, by an international pop star who showed how a simple pop of color can make all the difference in the world.

Google Tag Manager Account Set Up

All Geoffresh websites come with Google Tag Manager (GTM) web tags installed to deliver event data from your website to your Google Analytics account. This is a critical component in understanding how well your website is performing overall, what areas are doing well, and what areas need improvement. It's important to have this set up and connected properly to your Google Analytics account - as your user's behavior over time may change - prompting your Geoffresh team to jump into action and propose changes.

Social Media Sensitivity Training, or How To Handle Negativity On Social Media

Jordan Peterson is a psychologist and popular media personality who was recently ordered to complete something called, social media sensitivity training, at the risk of losing his license. You can read about the specifics of his case, but in this article we're only going to get into what social media sensitivity training would cover about handling negativity on social media.

So let's save you some guess work! 

Apple Maps Business Account Set Up And Optimization With Geoffresh

All Geoffresh clients have the option to have an Apple Maps Business profile. Apple Maps is perfect for businesses that offer local services. With an Apple Maps Business listing, you can easily enhance your business information with photos, store hours, contact information, and other key details. All of these are managed and optimized by your Geoffresh team —so no need to go out to multiple agencies or service providers.

What's GA4 And Why Migrate To This New Google Analytics?

After almost two years in beta testing, Google Analytics 4 is ready for the masses. But it's a new property, which means that the old Google Analytics won't be collecting data anymore after June 30, 2023. 

We’ve been rocking green since 2007 and are loving how the color has become trendy. Here's why bright green, apple green, or 'Geoffresh green' as we like to call it ? has become a popular color.

One Of The Most Searched Color Shades Of The Moment 

How Web Analytics Helps You Know How To Bring In Customers

Web analytics, like any form of analytics, seeks to answer pressing questions.For businesses invested and reliant on online engagement and sales, web analytics seeks to answer questions like:

Scheele’s Green — A Lesson In Bad Brand Reputation

Do you ever wonder how colors like robin's egg blue get their names? Here's a color name that we bet not many of you have ever heard of, and it’s perfect for Halloween: Scheele's Green.

Talk about about arsenic and old lace. Deadly nightshade has not nothing on this shade of green.

How Website Optimization Services Help You Stand Out Online

How is your online real estate doing? 

Website optimization services answer that question and so many more. By analyzing your website, content, ads, web analytics setup, and all other digital assets, you can see clearly what’s holding you back, what your customers like on your site, and opportunities to stand out online.

4 Digital Marketing Mistakes Too Embarrassing To Ignore

Sometimes the greatest lessons we can learn are those from others. 

“Learn from the mistakes of others. You can't live long enough to make them all yourself.” — Eleanor Roosevelt

We're all human and make mistakes—things happen by accident all the time in every industry. However, mistakes that impact your potential earnings and reputation should try to be avoided. Especially if those mistakes have to do with essentials, like the following real life examples of digital marketing mistakes—made by brands and businesses both big and small. 

5 Reasons to Have an Official Website Over Only Social Media Profiles

Social media profiles are free and easy to create, and offer more creative ways to connect your business to many people in local areas than ever before. Still, you shouldn’t use your social media profiles over an official website for your business—yes, even if it's just you. In this article I'm going to breakdown the 5 most important reasons why having an official website over just social media profiles is more powerful.

Geoffresh SEO Web Design Celebrating 15th Anniversary In Business

Today (May 6th) marks 15 years in business for Geoffresh and they've have been a gift in and of themself, but it’s fitting that the 15th anniversary wedding gift (crystal) should be a perfect symbol for where our business is today: sturdy yet delicate, clear and sharp, just like crystal. 

What is Google Analytics 4 (GA4)?

Google Analytics 4, or GA4 for short, is the fourth version of the Google Analytics platform. The previous version (known as Google Analytics Universal Analytics) has been used since October of 2012. Since Universal Analytics is now 10 years old, Google is looking to upgrade the platform to a new, more modern platform. 

Advertising In The COVID Era — Keep Spending On It?

When the pandemic upended the economy last year, businesses of all sizes took a serious look at their marketing plans. And in the final analysis most redeployed their money into digital advertising.

Why? People were spending more time on the computer. 

How To Respond To Negative Reviews On Google And Other Online Platforms

It's never a good feeling to get a negative review on Google, Facebook, or any other online platform. It is especially not fun when it becomes a review scam or extortion. Recently, one of our clients had gone through one of these, and with our help was able to come out on top from this stressful situation.

Ideas for How To Improve Your Website With Digital Spring Cleaning Tips

Cleaning up your website for many reasons is the biggest part of your digital spring cleaning efforts. It's your business' digital headquarters, its homebase online. But more importantly it's also the vehicle that can take your business far—and for that main reason, cleaning up a website is actually most similar to auto repair.

Tips on Digital Spring Cleaning Social Media For Small Businesses

Your approach with cleaning up your social media is akin to gardening. The reason I like to describe it like that is because social media posts are like flowers—some are evergreen, some turn out to be invasive, and others need to be repotted. 

How To Clean Up Your Online Presence For Your Business — How To Start

Digital Spring Cleaning can refer to many different processes. The ones I’m going to focus on in this article are primarily meant to benefit businesses: websites and social profiles. These are easy ways of keeping house for your business, so that things don’t get so far out of control that you would need to pay a huge bill to a company to deep clean your online presence. And since Geoffresh is all about keeping things fresh, it’s the most à propos subject matter for us to talk about too.