Businesses That Go The Distance In The Digital Marketing Age

There are some places you never forget about. 

Maybe it's the ice cream shop in your hometown where you grew up? Or maybe it's that late night restaurant everyone went to for stinky fries back on your old college stomping grounds. Or maybe it's that remarkable antique shop you found while on vacation in that old world town. Whatever type of business it is, this place holds a lot of memories for you and if you're ever nearby you want to stop in or at least pass by and see if it's still there. It's those businesses that stay open
for generations that are usually the ones that stay as good at what they do and make as the day they started. 

The question is, what does it take to stay in business for a long time? 

The Keys to Happiness by Stephanie Pyrzynski 

Originally featured and published on LinkedIn.

The Mystery of Aloof Companies

Some companies are mysterious if not a little bit aloof in the way they don't overly advertise or promote themselves. What makes them so? Here are a few ideas.

Geoffresh SEO Web Design Is Now Incorporated

On March 11 of this year, 2014, Geoffresh Productions became incorporated. 

We are proud to reveal our brand's new logo.

When Geoffresh Productions was founded in 2007, the public was more aware of online marketing but it was still secondary to the number one traditional platform for marketing and advertising: broadcast television. It's no surprise that this past year, online marketing and advertising has surpassed broadcast television for the first time.

The Lost Art: Customer Service: Can you remember the last great or good customer service experience you had?

The Difficulties Of Decision Making For The Buyer

Have you ever wondered how difficult it can be to make a choice? Not because of the subject of the choice, but because there are so many options out there! THE VARIETY! You get started on one option but then you find something better and then something more with something shiny comes along. 

You As Your Own Brand - Geoffresh Inc. Speaks at UIC's Alumni Mentorship Program

What direction do you want to take yourself? That was the question I posed to the students at UIC's Alumni Mentorship Program. After that I asked, "What image do you want to display?" This allowed the students to think up many great questions and engage with me as I used our company's story about how we found our direction and brand.

But why should you brand yourself?

Women Leadership On The Rise In Tech Industries

First there was Marissa Mayer appointed as President and CEO of Yahoo! in 2012. Then there was Angela Ahrendts appointed to Senior Vice President of Retail and Online Stores for APPLE INC., just two months ago. Today we find out that Twitter has hired Marjorie Scardino, former CEO of Pearson media company, as the first female member of the board of directors. 

A Letter From The Vice President Of Geoffresh Inc.

Dear Readers,

Today marks my 1 year anniversary with Geoffresh Inc. and I wanted to talk about what this company has meant to me and the story of how I joined the team.

Earlier this week Apple hired Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online stores. Why?

What Disney and Apple have in common

You have a great product and you know it well, but how do you get people to WANT it? You can give all the information about it, but how do you make them realize that they need your product?

If I ask you to name two companies that are the most innovative, creative, popular and regarded as the top in their industry, at this time you would most likely name Apple and Disney. Both of these companies have a large base of customers that wait on them for their next big release. How have Apple and Disney continued to grow their customer base; the level loyalty shown to both brands by their followers is fascinating. I have identified two marketing tactics that may explain the great success of Apple and Disney.

Pay And Check Your Affordable Internet Marketing Invoices Online With Your Geoffresh Account

No, we have not opened up a lemonade stand as refreshing as that might sound! We have though just completed our online invoice and payment system. We have used Paypal as our portal- a trusted name in online payment security as well as transactions. 

For those who wish to pay with cash and check, we are still accommodating that- however you will still see your invoices in our system. Simply log in and check out the new payment section that is inside of the user menu. Once there, you will be able to see your past receipts and records as well as any upcoming invoices for services rendered.

Place your social media, rapid website development, or video marketing order today to see this system in action and help bring your brand's story to life!

The Competition Between Vine and Instagram - The Force Of Video

It's the big talk of the video marketing industry this past month, and there are no signs of it slowing down.

The ABC 7 Viewers Have Spoken for Loggerhead Tools!

Just a few days before Christmas 2012, ABC 7 News did a follow up report on their Made in America Story. Consumers who were touched by this story went out and started buying more products that are 'Made in America.' The full ABC Christmas Special on Made in America premiered on Dec 21. 

This is a great story to listen to as just spending $64 on "made in America" goods can create up to 200,000 jobs! 

To reiterate, this is a follow up story about the Bionic Wrench VS Sears case. This is where Sears had created another product that looked and acted very similar (if not the same) as the Bionic Wrench - which had a patent on their product. The compeiting product was made in china while the Bionic Wrench was made in America.

With the release of this story, many Americans felt that they should vote with their wallets and bought the Bionic Wrench. Many of them were for Christmas Gifts as a single one of these can replace a slew of standard wrenches that you would have to bring out to the field in a bag or case. This is due to how the wrench can open and close and provide a grip on all six sides of a nut or bolt. It also can take care of standard or metric sized nuts and bolts.

Geoffresh keeps its work here in the USA and we are proud to do so. 

Geoffresh Inc. Edited Video on ABC 7 Dateline

On November 14th, 2012, a Geoffresh edited video appeared inside of a ABC Dateline's news report. This video was the Loggerhead Tools Bionic Wrench commercial. Inside of this report, many mentions to the commercial were made, as well as the competing product. Similarities were found between the commercials as well.